{"id":100069,"date":"2018-03-11T10:21:28","date_gmt":"2018-03-11T10:21:28","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-viajes-desde-la-semiotica-hasta-la-fenomenologa%c2%ada-los-cambios-en-la-publicidad-visual-y-la-arquitectura-comercial\/"},"modified":"2018-03-11T10:21:28","modified_gmt":"2018-03-11T10:21:28","slug":"un-viajes-desde-la-semiotica-hasta-la-fenomenologa%c2%ada-los-cambios-en-la-publicidad-visual-y-la-arquitectura-comercial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/un-viajes-desde-la-semiotica-hasta-la-fenomenologa%c2%ada-los-cambios-en-la-publicidad-visual-y-la-arquitectura-comercial\/","title":{"rendered":"Un viajes desde la semi\u00f3tica hasta la fenomenolog\u00eda. los cambios en la publicidad visual y la arquitectura comercial"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Graham James Cairns <\/strong><\/h2>\n<p>El objetivo de este trabajo es identificar y explicar los \u00faltimos avances en la arquitectura de espacios comerciales. La premisa b\u00e1sica es que existe una relaci\u00f3n directa y an\u00e1loga entre las estrategias comunicativas empleadas en la publicidad y en las estrategias de dise\u00f1o utilizadas en la arquitectura comercial. De ser as\u00ed, deber\u00eda ser posible rastear los avances en un campo y hallar una estrategia paralela en el otro. Nuestro objetivo es seguir los cambios en la publicidad y ver c\u00f3mo se reflejan en la naturaleza de los espacios comerciales de nuestros d\u00edas. demostraremos que las estrategias comunicativas de la publicidad y las principales ideas de dise\u00f1o halladas en la arquitectura de espacios comerciales han experimentado tres importantes avances en la segunda mitad del siglo xx. Explicaremos que estos tres avances han supuesto el empleo de tres teor\u00edas diferentes que en  este trabajo definiremos como semi\u00f3tica, postsemi\u00f3tica y fenomenol\u00f3gia .<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un viajes desde la semi\u00f3tica hasta la fenomenolog\u00eda. los cambios en la publicidad visual y la arquitectura comercial<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un viajes desde la semi\u00f3tica hasta la fenomenolog\u00eda. los cambios en la publicidad visual y la arquitectura comercial <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Graham James Cairns <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 26\/03\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>F\u00e9lix Ruiz  De Lapuerta<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Juarez chicote <\/li>\n<li>spyridon Papadopoulos (vocal)<\/li>\n<li>Carlos gabriel Garc\u00eda v\u00e1zquez (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Graham James Cairns El objetivo de este trabajo es identificar y explicar los \u00faltimos avances en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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