{"id":101087,"date":"2018-03-11T10:22:47","date_gmt":"2018-03-11T10:22:47","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-television-digital-interactiva-contextos-y-efectos-sobre-la-publicidad\/"},"modified":"2018-03-11T10:22:47","modified_gmt":"2018-03-11T10:22:47","slug":"la-television-digital-interactiva-contextos-y-efectos-sobre-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-television-digital-interactiva-contextos-y-efectos-sobre-la-publicidad\/","title":{"rendered":"La televisi\u00f3n digital interactiva: contextos y efectos sobre la publicidad."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos Rafael Cotelo O\u00f1ate <\/strong><\/h2>\n<p>La televisi\u00f3n digital interactiva. Contexto y efectos sobre la publicidad es un trabajo de investigaci\u00f3n sobre la evoluci\u00f3n de las aplicaciones interactivas en el \u00e1mbito de la televisi\u00f3n digital.  su prop\u00f3sito es abordar el an\u00e1lisis de las posibilida des de la publicidad en el \u00e1mbito de la interactividad de la televisi\u00f3n digital. Esto significa que trata de comprender el papel y la evoluci\u00f3n de los servicios interactivos de la televisi\u00f3n digital en relaci\u00f3n al mercado publicitario.   se ha optado  por el estudio pormenorizado de un caso bien concreto: el caso contxta. Los diferentes temas que se van a imbricar en esta investigaci\u00f3n, permiten conocer dos pilares b\u00e1sicos del trabajo: las estrategias publicitarias seguidas por antena 3 en la b\u00fas queda de nichos de mercado y de explotaci\u00f3n de las posibilidades comerciales de la, entonces nueva, televisi\u00f3n digital interactiva a trav\u00e9s de contxta.  este trabajo se sit\u00faa en la l\u00ednea metodol\u00f3gica de la historia de la comunicaci\u00f3n social. Se prete nde reflejar, desde el punto de vista de la historia de la comunicaci\u00f3n social y en un entorno tan poli\u00e9drico como la tdt, el actual estado de dicha tecnolog\u00eda y su implantaci\u00f3n desde 2002 a mayo de 2009.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La televisi\u00f3n digital interactiva: contextos y efectos sobre la publicidad.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La televisi\u00f3n digital interactiva: contextos y efectos sobre la publicidad. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos Rafael Cotelo O\u00f1ate <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/05\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Julio Montero D\u00edaz<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ingrid Schulze schneider <\/li>\n<li>Francisco Jos\u00e9 Segado boj (vocal)<\/li>\n<li>alfonso M\u00e9ndiz noguero (vocal)<\/li>\n<li>Jos\u00e9 Alberto Garc\u00eda avil\u00e9s (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos Rafael Cotelo O\u00f1ate La televisi\u00f3n digital interactiva. Contexto y efectos sobre la publicidad es un trabajo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[17796,205607,145732,54254,32125,53871],"class_list":["post-101087","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-alfonso-mendiz-noguero","tag-carlos-rafael-cotelo-onate","tag-francisco-jose-segado-boj","tag-ingrid-schulze-schneider","tag-jose-alberto-garcia-aviles","tag-julio-montero-diaz"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/101087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=101087"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/101087\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=101087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=101087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=101087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}