{"id":101271,"date":"2018-03-11T10:23:04","date_gmt":"2018-03-11T10:23:04","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-audiovisual-de-las-organizaciones-no-gubernamentales-de-desarrollo-ongd-el-encuadre-y-la-implicacion-como-factores-de-eficacia-persuasiva\/"},"modified":"2018-03-11T10:23:04","modified_gmt":"2018-03-11T10:23:04","slug":"publicidad-audiovisual-de-las-organizaciones-no-gubernamentales-de-desarrollo-ongd-el-encuadre-y-la-implicacion-como-factores-de-eficacia-persuasiva","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/actitudes-sociales\/publicidad-audiovisual-de-las-organizaciones-no-gubernamentales-de-desarrollo-ongd-el-encuadre-y-la-implicacion-como-factores-de-eficacia-persuasiva\/","title":{"rendered":"Publicidad audiovisual de las organizaciones no gubernamentales de desarrollo (ongd). el encuadre y la implicaci\u00f3n como factores de eficacia persuasiva"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M\u00aa Elisa Sabre <\/strong><\/h2>\n<p>Esta investigaci\u00f3n estudia la publicidad de las organizaciones no gubernamentales destinada a recaudar donativos para la financiaci\u00f3n de sus proyectos. A partir de los postulados del modelo de la probabilidad de elaboraci\u00f3n (elm) se realizaron dos estudios cuasi-experimentales con un dise\u00f1o factorial 2&#215;2 de medidas independientes, con el objetivo de evaluar la influencia del nivel de implicaci\u00f3n de los sujetos y del encuadre del mensaje en la eficacia persuasiva de estos anuncios. el trabajo se estructura en dos partes principales, la primera, donde se analizan los postulados te\u00f3ricos que servir\u00e1n de base a nuestro an\u00e1lisis y donde se resumen las investigaciones desarrolladas en relaci\u00f3n a nuestros temas centrales; y la segunda, donde se detallan los objetivos, hip\u00f3tesis, preguntas de investigaci\u00f3n, resultados y discusiones de los dos estudios cuasi experimentales que hemos dise\u00f1ado y llevado a cabo, uno basado en mensajes publicitarios gr\u00e1ficos y el otro en mensajes audiovisuales. Por \u00faltimo, se detallan las conclusiones a las que hemos arribado a trav\u00e9s del an\u00e1lisis de los datos, as\u00ed como las limitaciones, los principales aportes y las recomendaciones de l\u00edneas de investigaci\u00f3n futura que surgen de este trabajo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad audiovisual de las organizaciones no gubernamentales de desarrollo (ongd). el encuadre y la implicaci\u00f3n como factores de eficacia persuasiva<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad audiovisual de las organizaciones no gubernamentales de desarrollo (ongd). el encuadre y la implicaci\u00f3n como factores de eficacia persuasiva <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M\u00aa Elisa Sabre <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Salamanca<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 31\/05\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan  Jose Igartua Perosanz<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ubaldo Cuesta cambra <\/li>\n<li>felix Moral toranzo (vocal)<\/li>\n<li>m. teresa Soto sanfiel (vocal)<\/li>\n<li>itziar Fern\u00e1ndez sedano (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M\u00aa Elisa Sabre Esta investigaci\u00f3n estudia la publicidad de las organizaciones no gubernamentales destinada a recaudar donativos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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