{"id":101872,"date":"2018-03-11T10:23:52","date_gmt":"2018-03-11T10:23:52","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/introduccion-y-difusion-geografica-de-un-nuevo-producto-alimentario-en-espana-el-caso-de-la-coca-cola-1926-1965\/"},"modified":"2018-03-11T10:23:52","modified_gmt":"2018-03-11T10:23:52","slug":"introduccion-y-difusion-geografica-de-un-nuevo-producto-alimentario-en-espana-el-caso-de-la-coca-cola-1926-1965","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/barcelona\/introduccion-y-difusion-geografica-de-un-nuevo-producto-alimentario-en-espana-el-caso-de-la-coca-cola-1926-1965\/","title":{"rendered":"Introducci\u00f3n y difusi\u00f3n geogr\u00e1fica de un nuevo producto alimentario en espa\u00f1a: el caso de la coca-cola (1926-1965)"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jordi Jord\u00c1\u00a0 Garcia <\/strong><\/h2>\n<p>Esta tesis doctoral trata de la introducci\u00f3n y posterior difusi\u00f3n geogr\u00e1fica de la bebida carb\u00f3nica m\u00e1s conocida en todo el mundo, la coca-cola. En una primera parte se explican los antecedentes, el origen geogr\u00e1fico y los aspectos culturales del gran \u00e9xito de esta bebida en su pa\u00eds de origen, los estados unidos y, como pas\u00f3 de bebida medicinal a bebida refrescante. En la segunda parte se analiza el proceso de introducci\u00f3n en espa\u00f1a y el contexto de bebidas refrescantes que exist\u00edan en aquella \u00e9poca en este pa\u00eds. En este punto, se ha estudiado de modo espec\u00edfico la industria de las gaseosas, los verdaderos contrincantes a batir en espa\u00f1a y se ha llevado a cabo un minucioso an\u00e1lisis de una empresa centenaria en este sector, la empresa sanmy sa. Se han estudiado tambi\u00e9n los problemas de orden material y cultural, como parte del proceso de aculturaci\u00f3n de la american way of life, analizando los primeros pasos de la expansi\u00f3n de coca-cola fuera de los estados unidos. Por \u00faltimo, en la tercera parte, se explica como se produjo el proceso de difusi\u00f3n en espa\u00f1a, centrando el inter\u00e9s en los empresarios catalanes, los verdaderos protagonista del \u00e9xito de coca-cola en espa\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Introducci\u00f3n y difusi\u00f3n geogr\u00e1fica de un nuevo producto alimentario en espa\u00f1a: el caso de la coca-cola (1926-1965)<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Introducci\u00f3n y difusi\u00f3n geogr\u00e1fica de un nuevo producto alimentario en espa\u00f1a: el caso de la coca-cola (1926-1965) <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jordi Jord\u00c1\u00a0 Garcia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/06\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Horacio Capel Saez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Luis Urteaga  gonz\u00e1lez <\/li>\n<li>Francisco Feo parrondo (vocal)<\/li>\n<li>  (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jordi Jord\u00c1\u00a0 Garcia Esta tesis doctoral trata de la introducci\u00f3n y posterior difusi\u00f3n geogr\u00e1fica de la bebida [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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