{"id":101986,"date":"2018-03-11T10:24:01","date_gmt":"2018-03-11T10:24:01","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-creative-press-en-la-industria-publicitaria-de-puerto-rico\/"},"modified":"2018-03-11T10:24:01","modified_gmt":"2018-03-11T10:24:01","slug":"el-creative-press-en-la-industria-publicitaria-de-puerto-rico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/el-creative-press-en-la-industria-publicitaria-de-puerto-rico\/","title":{"rendered":"El creative press en la industria publicitaria de puerto rico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Enrique Jaime Rosario  Albert <\/strong><\/h2>\n<p>La publicidad es un campo f\u00e9rtil para la creatividad, pero el investigador sobre creatividad publicitaria debe enfrentarse a la complejidad multifactorial de este fen\u00f3meno. Esta tesis utiliza la estructura descriptiva de la creatividad para organizar gran parte de la investigaci\u00f3n publicada en materia de creatividad publicitaria. Se identifican las l\u00edneas de estudio que surgen de este cuerpo de conocimiento para abrir paso al an\u00e1lisis del entorno socio-laboral y creativo en las agencias de publicidad. m\u00e1s adelante, el foco de la investigaci\u00f3n se dirige al an\u00e1lisis de dos modelos del entorno publicitario para entender las influencias de grupos y las situaciones de trabajo en las agencias de publicidad. por \u00faltimo, la investigaci\u00f3n centra su inter\u00e9s en la industria publicitaria de puerto rico para explorar los efectos de las presiones del entorno, tanto en la gesti\u00f3n publicitaria como en el proceso creativo, por medio de entrevistas en profundidad a directores de cuentas y directores creativos de las principales agencias de publicidad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El creative press en la industria publicitaria de puerto rico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El creative press en la industria publicitaria de puerto rico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Enrique Jaime Rosario  Albert <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Navarra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/06\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jorge Del Rio P\u00e9rez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan De los \u00e1ngeles villena <\/li>\n<li>david Roca correa (vocal)<\/li>\n<li>rosario Sadaba chalezquer (vocal)<\/li>\n<li>Manuel Garrido lora (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Enrique Jaime Rosario Albert La publicidad es un campo f\u00e9rtil para la creatividad, pero el investigador sobre 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