{"id":102150,"date":"2018-03-11T10:24:12","date_gmt":"2018-03-11T10:24:12","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/reveneu-yield-management-en-los-hoteles-de-madrid-analisis-empirico-de-su-aplicacion-y-resultados\/"},"modified":"2018-03-11T10:24:12","modified_gmt":"2018-03-11T10:24:12","slug":"reveneu-yield-management-en-los-hoteles-de-madrid-analisis-empirico-de-su-aplicacion-y-resultados","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/organizacion-y-gestion-de-empresas\/reveneu-yield-management-en-los-hoteles-de-madrid-analisis-empirico-de-su-aplicacion-y-resultados\/","title":{"rendered":"Reveneu yield management en los hoteles de Madrid: analisis empirico de su aplicacion y resultados"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Del Pilar Talon Ballestero <\/strong><\/h2>\n<p>T\u00edtulo de la tesis: reveneu yield management en los hoteles de Madrid: an\u00e1lisis emp\u00edrico de su aplicaci\u00f3n y resultados resumen: aunque el yield management venia aplic\u00e1ndose en estados unidos y en otros pa\u00edses europeos desde hace m\u00e1s de 20 a\u00f1os, debido al retraso de casi una d\u00e9cada en los procesos de cambio en la hoteler\u00eda espa\u00f1ola (g\u00f3mez ef. Al., 2006) se puede se\u00f1alar que la introducci\u00f3n del ym es nuestro pa\u00eds es un fen\u00f3meno reciente. de hecho, las primeras referencias bibliogr\u00e1ficas en castellana de las que se tienen constancia son de aranda (1994), que hace una breve menci\u00f3n en su manual sobre la gesti\u00f3n t\u00e9cnico-econ\u00f3mica de los hoteles y en un art\u00edculo de gonz\u00e1lez y sul\u00e9 (1994) sobre las expectativas del yield management en las empresas tur\u00edsticas de castilla y le\u00f3n. A partir del a\u00f1o 2000, algunos investigadores espa\u00f1oles comienzan a profundizar en esta materia (p.Ej. Gonz\u00e1lez y tal\u00f3n, 2002; ch\u00e1vez y ruiz, 2002; figueroa, gonz\u00e1lez y tal\u00f3n, 2004; guadix, larra, onieva e ib\u00e1\u00f1ez, 2004; guadix, cort\u00e9s, mu\u00f1uzuri e ib\u00e1\u00f1ez, 2008; ch\u00e1vez y ru\u00edz, 2005; g\u00f3mez, duran y s\u00e1nchez, 2006; figueroa, tal\u00f3n y vacas, 2008; tal\u00f3n, 2009, etc.) Aunque a\u00fan estamos lejos de contar con un marco cient\u00edfico consolidado en este \u00e1rea. el objetivo principal de esta tesis doctoral es valorar el grado de implantaci\u00f3n y desa-rrollo de la gesti\u00f3n del ym en los hoteles de Madrid a trav\u00e9s de los objetivos espec\u00edficos que a continuaci\u00f3n se detallan: (a) conceptualizar de forma clara el ym, sus estrategias y funcionamiento. (b) proponer un modelo de implantaci\u00f3n, que permita valorar el grado de desarro-llo del ym en los hoteles madrile\u00f1os. (c) analizar la gesti\u00f3n del ym en los hoteles de Madrid (d) definir las deficiencias, dificultades y errores encontrados. (e) especificar las buenas pr\u00e1cticas efectuadas por los hoteles. (f) proponer \u00e1reas de mejora que den lugar a la definici\u00f3n de un manual de bue-nas pr\u00e1cticas extensible a todo el sector. Direcci\u00f3n del archivo en<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Reveneu yield management en los hoteles de Madrid: analisis empirico de su aplicacion y resultados<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Reveneu yield management en los hoteles de Madrid: analisis empirico de su aplicacion y resultados <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Del Pilar Talon Ballestero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Rey juan carlos<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 28\/06\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Lydia Gonzalez Serrano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Miguel Rodr\u00edguez ant\u00f3n <\/li>\n<li>Jos\u00e9 Mar\u00eda Cubillo pinilla (vocal)<\/li>\n<li>catalina Vacas guerrero (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Del Pilar Talon Ballestero T\u00edtulo de la tesis: reveneu yield management en los hoteles de Madrid: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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