{"id":104926,"date":"2018-03-11T10:28:18","date_gmt":"2018-03-11T10:28:18","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/revistas-femeninas-ante-la-transicion-digital-su-expansion-de-marca-como-base-del-modelo-de-financiacion-de-sus-grupos-editoriales-en-espana\/"},"modified":"2018-03-11T10:28:18","modified_gmt":"2018-03-11T10:28:18","slug":"revistas-femeninas-ante-la-transicion-digital-su-expansion-de-marca-como-base-del-modelo-de-financiacion-de-sus-grupos-editoriales-en-espana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/revistas-femeninas-ante-la-transicion-digital-su-expansion-de-marca-como-base-del-modelo-de-financiacion-de-sus-grupos-editoriales-en-espana\/","title":{"rendered":"Revistas femeninas ante la transici\u00f3n digital: su expansi\u00f3n de marca como base del modelo de financiaci\u00f3n de sus grupos editoriales en espa\u00f1a."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Raquel Ayestaran Crespo <\/strong><\/h2>\n<p>La transicion del modelo editorial del print (papel) al digital (online).  se examinan audiencias, difusion (ventas y suscripciones), cifras de inversi\u00f3n publicitaria (procedentes de los anunciantes), y observar hacia donde apuntan las nuevas tendenc ias sociales de masas. Para defender un modelo de financiaci\u00f3n editorial nuevo, con un roi (retorno de la inversi\u00f3n) positivo, y su transici\u00f3n al entorno multimedia, (internet) se han de analizar esos indices de notoriedad y la reputacion de marca, q ue conllevan las cabeceras, los t\u00edtulos. Si las marcas cumplen con la notoriedad suficiente, se agregan las audiencias del medio print al online, mediante una estrategia de diversificacion del producto principal.  las extensiones de marca son estrate gias viables si crecen acordes a sus p\u00fablicos objetivo, y a las inversiones de los anunciantes. El sector editorial tiene la oportunidad de reiventarse y expandir sus marcas a traves de nuevas v\u00edas de comunicaci\u00f3n: p\u00e1ginas web y eventos en torno a su s comunidades de lectores y onliners.  se trata de obtener un control de costes adecuado para poder as\u00ed invertir,  innovar y competir en mercado ofreciendo opciones de ocio y entrenimiento al consumidor, que alcanza un feed back con la marca y adem\u00e1s  \u00e9ste, le genera contenidos mediante sus opiniones. Es el motivo por el que los medios adem\u00e1s de canales, son socios estrat\u00e9gicos en la forma de comunicarse con sus targets.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Revistas femeninas ante la transici\u00f3n digital: su expansi\u00f3n de marca como base del modelo de financiaci\u00f3n de sus grupos editoriales en espa\u00f1a.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Revistas femeninas ante la transici\u00f3n digital: su expansi\u00f3n de marca como base del modelo de financiaci\u00f3n de sus grupos editoriales en espa\u00f1a. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Raquel Ayestaran Crespo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/11\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>M. Isabel Reyes Moreno<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Emilio Carlos Garcia fernandez <\/li>\n<li>Rafael Gomez alonso (vocal)<\/li>\n<li>ofelia Giquel arribas (vocal)<\/li>\n<li>Carlos De las heras pedrosa (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Raquel Ayestaran Crespo La transicion del modelo editorial del print (papel) al digital (online). se examinan audiencias, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[986,269],"tags":[49708,138791,77577,157019,101754,211856],"class_list":["post-104926","post","type-post","status-publish","format-standard","hentry","category-complutense-de-madrid","category-sociologia","tag-carlos-de-las-heras-pedrosa","tag-emilio-carlos-garcia-fernandez","tag-m-isabel-reyes-moreno","tag-ofelia-giquel-arribas","tag-rafael-gomez-alonso","tag-raquel-ayestaran-crespo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/104926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=104926"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/104926\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=104926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=104926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=104926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}