{"id":105120,"date":"2018-03-11T10:28:32","date_gmt":"2018-03-11T10:28:32","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-de-la-estructura-de-la-personalidad-de-marca-y-sus-efectos-sobre-la-imagen-y-la-lealtad-una-aplicacion-al-mercado-tura%c2%adstico-espanol\/"},"modified":"2018-03-11T10:28:32","modified_gmt":"2018-03-11T10:28:32","slug":"analisis-de-la-estructura-de-la-personalidad-de-marca-y-sus-efectos-sobre-la-imagen-y-la-lealtad-una-aplicacion-al-mercado-tura%c2%adstico-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-de-la-estructura-de-la-personalidad-de-marca-y-sus-efectos-sobre-la-imagen-y-la-lealtad-una-aplicacion-al-mercado-tura%c2%adstico-espanol\/","title":{"rendered":"An\u00e1lisis de la estructura de la personalidad de marca y sus efectos sobre la imagen y la lealtad: una aplicaci\u00f3n al mercado tur\u00edstico espa\u00f1ol."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Alejandro Del Transito Gomez Aguilar <\/strong><\/h2>\n<p>Introducci\u00f3n la personalidad de marca en el \u00e1mbito de los destinos tur\u00edsticos y su efecto sobre los componentes del capital de marca, imagen y lealtad, son los elementos claves de esta tesis doctoral. En lo principal se plantea que la personalidad de marca de los destinos tur\u00edsticos posee las cinco dimensiones: sinceridad, emoci\u00f3n, competencia, sofisticaci\u00f3n y rudeza, propuestas por aaker (1997) y se contrasta su fiabilidad y validez para el \u00e1mbito de los destinos tur\u00edsticos. Los efectos de la personalidad de marca de los destinos tur\u00edsticos sobre el capital de marca se resumen en una influencia indirecta sobre la imagen y lealtad del turista a la marca-destino, y un efecto directo sobre el atractivo de la marca. desde que martineau (1958) comienza a investigar el concepto de personalidad de marca en la gesti\u00f3n de marketing, este se ha convertido en un aspecto de gran inter\u00e9s para los investigadores del \u00e1rea y actualmente comienza a ser incorporado a los modelos de comportamiento del consumidor.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>An\u00e1lisis de la estructura de la personalidad de marca y sus efectos sobre la imagen y la lealtad: una aplicaci\u00f3n al mercado tur\u00edstico espa\u00f1ol.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 An\u00e1lisis de la estructura de la personalidad de marca y sus efectos sobre la imagen y la lealtad: una aplicaci\u00f3n al mercado tur\u00edstico espa\u00f1ol. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Alejandro Del Transito Gomez Aguilar <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/11\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Jes\u00fas Yague Guill\u00e9n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel S\u00e1nchez p\u00e9rez <\/li>\n<li>Miguel angel Gomez borja (vocal)<\/li>\n<li>angel Millan campos (vocal)<\/li>\n<li>Marta Pedraja iglesias (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alejandro Del Transito Gomez Aguilar Introducci\u00f3n la personalidad de marca en el \u00e1mbito de los destinos tur\u00edsticos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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