{"id":105467,"date":"2010-09-12T00:00:00","date_gmt":"2010-09-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/nuevas-perspectivas-de-la-publicidad-en-el-telefono-movil-en-su-relacion-con-las-audiencias-y-la-tecnologa%c2%ada\/"},"modified":"2010-09-12T00:00:00","modified_gmt":"2010-09-12T00:00:00","slug":"nuevas-perspectivas-de-la-publicidad-en-el-telefono-movil-en-su-relacion-con-las-audiencias-y-la-tecnologa%c2%ada","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/nuevas-perspectivas-de-la-publicidad-en-el-telefono-movil-en-su-relacion-con-las-audiencias-y-la-tecnologa%c2%ada\/","title":{"rendered":"Nuevas perspectivas de la publicidad en el tel\u00e9fono movil en su relaci\u00f3n con las audiencias y la tecnolog\u00eda."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Ignacio Ni\u00f1o Gonzalez <\/strong><\/h2>\n<p>El desarrollo tecnol\u00f3gico es un motor de cambio que permite a los individuos disfrutar de avances que mejoran sus condiciones de vida. En las \u00faltimas dos d\u00e9cadas, la evoluci\u00f3n experimentada en el \u00e1mbito de las comunicaciones inal\u00e1mbricas ha dado orig en al dispositivo tecnol\u00f3gico que m\u00e1s r\u00e1pidamente ha sido adoptado por la sociedad: el tel\u00e9fono m\u00f3vil. Una herramienta con unas prestaciones que est\u00e1 redefiniendo las formas de la comunicaci\u00f3n interpersonal y que adem\u00e1s abre nuevas v\u00edas a la publicid ad. la comunicaci\u00f3n persuasiva tiene en el dispositivo m\u00f3vil un medio para desarrollar eficaces estrategias basadas en el potencial de las nuevas tecnolog\u00edas. Es un medio interactivo que ofrece una informaci\u00f3n muy detallada del usuario y por tanto pu de proponer contenidos muy afines. Las campa\u00f1as a trav\u00e9s del tel\u00e9fono m\u00f3vil no son intrusivas y piden permiso para desplegarse en la pantalla. Los nuevos terminales pueden recibir campa\u00f1as v\u00eda internet m\u00f3vil y acceder a una amplia gama de servicios d e ocio, informaci\u00f3n, juego, socialializaci\u00f3n, etc. Que permiten disfrutar de experiencias de uso muy positivas. el tel\u00e9fono m\u00f3vil se postula como un medio publicitario innovador que reescribe el imaginario colectivo y que define nuevas formas de expr esi\u00f3n para la comunicaci\u00f3n persuasiva. conocer los diferentes modos y contenidos publicitarios que se dan en el tel\u00e9fono m\u00f3vil es conocer las nuevas formas que adopta la publicidad en la era digital, marcada por las nuevas tecnolog\u00edas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Nuevas perspectivas de la publicidad en el tel\u00e9fono movil en su relaci\u00f3n con las audiencias y la tecnolog\u00eda.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Nuevas perspectivas de la publicidad en el tel\u00e9fono movil en su relaci\u00f3n con las audiencias y la tecnolog\u00eda. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Ignacio Ni\u00f1o Gonzalez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 09\/12\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garc\u00eda Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ubaldo Cuesta cambra <\/li>\n<li>isidoro Arroyo almaraz (vocal)<\/li>\n<li>Rafael L\u00f3pez lita (vocal)<\/li>\n<li>Juan  salvador Victoria mas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Ignacio Ni\u00f1o Gonzalez El desarrollo tecnol\u00f3gico es un motor de cambio que permite a los individuos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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