{"id":105681,"date":"2018-03-11T10:29:19","date_gmt":"2018-03-11T10:29:19","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publicidad-y-discurso-de-la-moda-la-hibridacion-entre-publicidad-e-informacion-en-los-contenidos-de-las-revistas-femeninas-de-alta-gama\/"},"modified":"2018-03-11T10:29:19","modified_gmt":"2018-03-11T10:29:19","slug":"publicidad-y-discurso-de-la-moda-la-hibridacion-entre-publicidad-e-informacion-en-los-contenidos-de-las-revistas-femeninas-de-alta-gama","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/publicidad\/publicidad-y-discurso-de-la-moda-la-hibridacion-entre-publicidad-e-informacion-en-los-contenidos-de-las-revistas-femeninas-de-alta-gama\/","title":{"rendered":"Publicidad y discurso de la moda: la hibridacion entre publicidad e informacion en los contenidos de las revistas femeninas de alta gama"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carmen Cristofol Rodriguez <\/strong><\/h2>\n<p>T\u00edtulo de la tesis: publicidad y discurso de la moda: la hibridaci\u00f3n entre publicidad e informaci\u00f3n en los contenidos de las revistas femeninas de alta gama partimos de la hip\u00f3tesis de que el discurso de la moda en las revistas femeninas de alta gama es una hibridaci\u00f3n entre el g\u00e9nero informativo y el publicitario. Para ello hacemos un exurso por los conceptos de hibridaci\u00f3n, abordamos el sistema de la moda desde el punto de vista sociol\u00f3gico y las comunicaciones integradas de marketing y el mercado de las revistas en espa\u00f1a. A continuaci\u00f3n dise\u00f1amos una triangulaci\u00f3n metodol\u00f3gica basada en un an\u00e1lisis de contenido de las revistas, entrevistas enfocadas a expertas del sector y una observaci\u00f3n descriptiva de tres marcas de moda<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publicidad y discurso de la moda: la hibridacion entre publicidad e informacion en los contenidos de las revistas femeninas de alta gama<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publicidad y discurso de la moda: la hibridacion entre publicidad e informacion en los contenidos de las revistas femeninas de alta gama <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carmen Cristofol Rodriguez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 14\/12\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alfonso M\u00e9ndiz Noguero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel De aguilera moyano <\/li>\n<li>Mar\u00eda Ganzabal learreta (vocal)<\/li>\n<li>paloma D\u00edaz soloaga (vocal)<\/li>\n<li>stella Mart\u00ednez rodrigo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carmen Cristofol Rodriguez T\u00edtulo de la tesis: publicidad y discurso de la moda: la hibridaci\u00f3n entre publicidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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