{"id":105867,"date":"2018-03-11T10:29:33","date_gmt":"2018-03-11T10:29:33","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/traduction-adaptation-du-discours-publicitaire-analyse-comparee-des-sites-internet-du-groupe-danone-versions-pour-la-france-et-pour-laespagne\/"},"modified":"2018-03-11T10:29:33","modified_gmt":"2018-03-11T10:29:33","slug":"traduction-adaptation-du-discours-publicitaire-analyse-comparee-des-sites-internet-du-groupe-danone-versions-pour-la-france-et-pour-laespagne","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/traduccion-e-interpretacion\/traduction-adaptation-du-discours-publicitaire-analyse-comparee-des-sites-internet-du-groupe-danone-versions-pour-la-france-et-pour-laespagne\/","title":{"rendered":"Traduction-adaptation du discours publicitaire: analyse compar\u00e9e des sites internet du groupe danone, versions pour la france et pour l\u00c2\u00bfespagne"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Caroline Larminaux <\/strong><\/h2>\n<p>En la presente tesis doctoral, se  pretende determinar c\u00f3mo una empresa multinacional de la magnitud de danone traduce y\/o adapta sus anuncios en el mercado internacional, m\u00e1s espec\u00edficamente en francia y espa\u00f1a. Este trabajo se lleva a cabo con un enfoque ling\u00ed\u00bc\u00edstico-cultural que combina un estudio descriptivo y anal\u00edtico.   el primer cap\u00edtulo subraya las caracter\u00edsticas del discurso publicitario, punto de partida de esta investigaci\u00f3n. Se analizan los mecanismos de la ret\u00f3rica infopersuasiva, y se describe la evoluci\u00f3n de este g\u00e9nero desde los inicios de la sociedad de consumo hasta el reci\u00e9n fen\u00f3meno de la comunicaci\u00f3n responsable.  el segundo cap\u00edtulo ubica la traducci\u00f3n publicitaria en el mundo global contempor\u00e1neo. Se analizan las estrategias comerciales global, local y glocal. Se comparan los conceptos de traducci\u00f3n, adaptaci\u00f3n y localizaci\u00f3n en el \u00e1mbito de la traducci\u00f3n publicitaria, con el fin de determinar cu\u00e1l es el t\u00e9rmino m\u00e1s apropiado para referirse al corpus propuesto para esta investigaci\u00f3n.   el tercer cap\u00edtulo esboza un retrato del grupo danone. Luego de esta descripci\u00f3n, se  indaga cu\u00e1l es la pol\u00edtica de esta empresa para con la traducci\u00f3n-adaptaci\u00f3n de su discurso publicitario.   el cuarto cap\u00edtulo es un an\u00e1lisis comparado de las p\u00e1ginas web que componen el corpus. Se examinan los factores socioling\u00ed\u00bc\u00edsticos o socioculturales que llevaron a la multinacional a optar por una estrategia u otra.   este trabajo muestra que, para adaptar estas cuatro p\u00e1ginas web, la firma opt\u00f3 por la recreaci\u00f3n en el mercado local por agencias de comunicaci\u00f3n en l\u00ednea locales, en vez de pasar por un proceso de traducci\u00f3n-adaptaci\u00f3n, y a pesar de las grandes semejanzas que se observaron entre las versiones (en el caso de uno de los productos del corpus). Esas conclusiones obligan a plantear el futuro laboral del traductor en el campo de la publicidad a nivel global.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Traduction-adaptation du discours publicitaire: analyse compar\u00e9e des sites internet du groupe danone, versions pour la france et pour l\u00c2\u00bfespagne<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Traduction-adaptation du discours publicitaire: analyse compar\u00e9e des sites internet du groupe danone, versions pour la france et pour l\u00c2\u00bfespagne <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Caroline Larminaux <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Salamanca<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/12\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Danielle Dubroca Galin<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Bueno Garc\u00eda <\/li>\n<li>M\u00aa Jos\u00e9 Hernandez guerrero (vocal)<\/li>\n<li>christian Vicente (vocal)<\/li>\n<li>jean-marie Flores (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Caroline Larminaux En la presente tesis doctoral, se pretende determinar c\u00f3mo una empresa multinacional de la magnitud [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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