{"id":106218,"date":"2018-03-11T10:30:05","date_gmt":"2018-03-11T10:30:05","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-del-destino-tura%c2%adstico-portugues-en-galicia\/"},"modified":"2018-03-11T10:30:05","modified_gmt":"2018-03-11T10:30:05","slug":"la-imagen-del-destino-tura%c2%adstico-portugues-en-galicia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/investigacion-operativa-en-la-empresa\/la-imagen-del-destino-tura%c2%adstico-portugues-en-galicia\/","title":{"rendered":"La imagen del destino tur\u00edstico portugu\u00e9s en galicia"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Luc\u00edlia Mar\u00eda Ferreira Alves Cardoso <\/strong><\/h2>\n<p>La tesis doctoral lleva por t\u00edtulo \u00abla imagen del destino tur\u00edstico portugu\u00e9s en galicia\u00bb, ha sido dirigida por los profesores doctores jos\u00e9 antonio fraiz brea y julio cervi\u00f1o fern\u00e1ndez. Aborda las motivaciones y objetivos para realizar la tesis, el marco te\u00f3rico de la misma, el estudio emp\u00edrico, las conclusiones, limitaciones de la investigaci\u00f3n y futuras l\u00edneas de investigaci\u00f3n. El objetivo principal de esta tesis doctoral es evaluar la imagen de portugal como destino tur\u00edstico en galicia y los objetivos parciales tratan de evaluar si se producen cambios en la percepci\u00f3n de la imagen cuando se induce a las campa\u00f1as promocionales que el turismo de portugal ha llevado a cabo a lo largo de los \u00faltimos a\u00f1os, evidenciando las de los a\u00f1os 2008, 2009 y 2010 en espa\u00f1a. En la metodolog\u00eda se ha utilizado el m\u00e9todo quasi-experimental con tres grupos de alumnos del master inter-universitario y se han validado 105 cuestionarios.  el estudio emp\u00edrico ha comprobado que los gallegos referencian a cinco atributos \u00fanicos de la imagen de portugal: con 33% gastronom\u00eda, 19% barato y 11% cultura, vino y tradici\u00f3n. Por inducci\u00f3n de las campa\u00f1as promocionales en la evaluaci\u00f3n cognitiva de la imagen de portugal, el estudio comprob\u00f3 que los gallegos consideran el destino tur\u00edstico portugu\u00e9s muy positivamente. Y en la imagen afectiva la evaluaci\u00f3n afectiva los adjetivos \u00abdesagradable\/agradable\u00bb fue lo que mostr\u00f3 mejor media y en los restantes pares de adjetivos se muestra tambi\u00e9n mejor\u00edas con aproximaci\u00f3n al adjetivo m\u00e1s positivo. As\u00ed, por inducci\u00f3n de los medios publicitarios los encuestados gallegos consideran el destino portugu\u00e9s: agradable, estimulante, relajante y excitante.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen del destino tur\u00edstico portugu\u00e9s en galicia<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen del destino tur\u00edstico portugu\u00e9s en galicia <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Luc\u00edlia Mar\u00eda Ferreira Alves Cardoso <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Vigo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/12\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Julio Cervi\u00f1o Fern\u00e1ndez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: encarnacion Gonzalez vazquez <\/li>\n<li>valent\u00edn alejandro Mart\u00ednez fern\u00e1ndez (vocal)<\/li>\n<li>xose xerardo Pereiro p\u00e9rez (vocal)<\/li>\n<li>alfonso Vargas sanchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Luc\u00edlia Mar\u00eda Ferreira Alves Cardoso La tesis doctoral lleva por t\u00edtulo \u00abla imagen del destino tur\u00edstico portugu\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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