{"id":106238,"date":"2011-11-01T00:00:00","date_gmt":"2011-11-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/evaluacion-de-la-produccion-cienta%c2%adfica-espanola-sobre-publicidad-1971-2001\/"},"modified":"2011-11-01T00:00:00","modified_gmt":"2011-11-01T00:00:00","slug":"evaluacion-de-la-produccion-cienta%c2%adfica-espanola-sobre-publicidad-1971-2001","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/evaluacion-de-la-produccion-cienta%c2%adfica-espanola-sobre-publicidad-1971-2001\/","title":{"rendered":"Evaluaci\u00f3n de la produccion cient\u00edfica espa\u00f1ola sobre publicidad (1971-2001)"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M  Jes\u00fas Martinez Pesta\u00f1a <\/strong><\/h2>\n<p>El objeto de este trabajo es evaluar la producci\u00f3n cient\u00edfica sobre publicidad en nuestro pa\u00eds durante el per\u00edodo comprendido entre 1971 hasta 2001. Hemos considerado oportuno establecer el per\u00edodo de estudio a partir del a\u00f1o 1971, por ser \u00e9sta la fe cha de creaci\u00f3n de la primera licenciatura de publicidad en la universidad espa\u00f1ola. La extensi\u00f3n del per\u00edodo de estudio hasta el a\u00f1o 2001 ha permitido conocer las tendencias que apunta el nuevo siglo. los trabajos seleccionados para este estudio han  sido organizados en tres grupos atendiendo a su naturaleza: tesis doctorales, monografias y art\u00edculos procedentes de revistas especializadas acad\u00e9micas y profesionales. con el objeto de conocer la producci\u00f3n cient\u00edfica hemos aplicado t\u00e9cnicas proced entes de la bibliometr\u00eda aplicadas  a los tres tipos de trabajos en los diferentes niveles de evaluaci\u00f3n que hemos realizado y que mencionamos a continuaci\u00f3n. El primero, la evaluaci\u00f3n de la producci\u00f3n anual, ha permitido conocer el nivel global y la  evoluci\u00f3n de la producci\u00f3n en los tres tipos de trabajos a lo largo del per\u00edodo de estudio. El segundo, la evaluaci\u00f3n de la producci\u00f3n por autores, ha permitido conocer aquellos autores que son m\u00e1s productivos atendiendo al n\u00famero de trabajos public ados. El tercero corresponde a los niveles de cooperaci\u00f3n cient\u00edfica entre los autores. En el cuarto hemos podido establecer los niveles de adscripci\u00f3n institucional de los diferentes autores, especialmente aquellos vinculados a universidades. El qui nto, la evaluaci\u00f3n de las l\u00edneas de investigaci\u00f3n, ha determinado cu\u00e1les son los temas de investigaci\u00f3n preferentes. En el sexto, la evaluaci\u00f3n de los focos de investigaci\u00f3n, hemos hemos podido detectar cu\u00e1les son los m\u00e1s productivos. Finalmente, en el s\u00e9ptimo, hemos estudiado los idiomas preferentes en que se han publicado los diferentes trabajos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Evaluaci\u00f3n de la produccion cient\u00edfica espa\u00f1ola sobre publicidad (1971-2001)<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Evaluaci\u00f3n de la produccion cient\u00edfica espa\u00f1ola sobre publicidad (1971-2001) <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M  Jes\u00fas Martinez Pesta\u00f1a <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/01\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan  Carlos Marcos Recio<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: jos\u00e9 L\u00f3pez yepes <\/li>\n<li>Fernando Mart\u00edn mart\u00edn (vocal)<\/li>\n<li>esperanza Martinez montalvo (vocal)<\/li>\n<li>mercedes Caridad sebastian (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M Jes\u00fas Martinez Pesta\u00f1a El objeto de este trabajo es evaluar la producci\u00f3n cient\u00edfica sobre publicidad en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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