{"id":106344,"date":"2018-03-11T10:30:14","date_gmt":"2018-03-11T10:30:14","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-organizacion-de-eventos-como-herramienta-de-comunicacion-de-marketing-modelo-integrado-y-experiencial\/"},"modified":"2018-03-11T10:30:14","modified_gmt":"2018-03-11T10:30:14","slug":"la-organizacion-de-eventos-como-herramienta-de-comunicacion-de-marketing-modelo-integrado-y-experiencial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/comunicaciones-sociales\/la-organizacion-de-eventos-como-herramienta-de-comunicacion-de-marketing-modelo-integrado-y-experiencial\/","title":{"rendered":"La organizacion de eventos como herramienta de comunicacion de marketing modelo integrado y experiencial"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Galmes Cerezo <\/strong><\/h2>\n<p>Titulo de la tesis: la organizaci\u00f3n de eventos c\u00f3mo herramienta de comunicaci\u00f3n de marketing. Modelo integrado y experiencia! la organizaci\u00f3n de eventos es una herramienta que va tomando protagonismo en las comunicaciones de las empresas. Las comunicaciones de marketina integradas (imc) encuentran en ella una herramienta eficaz cara desarrollar estrategias para comunicarse con sus p\u00fablicos. los eventos de comunicaci\u00f3n de marketing (ecm) dormiten acortar valor a las marcas a part\u00edr de la relaci\u00f3n experiencial con ellas. Los p\u00fablicos de las organizaciones buscan vivir experiencias, y est\u00e1n dispuestos a emocionarse, relacionarse, sentir, pensar y actuar con las marcas, las empresas v sus productos. Los eventos son una herramienta muy adecuada dar\u00e1 generar estas experiencias de marca. Los organizadores de eventos de comunicaci\u00f3n de marketing (ecm) tienen que planificar y dise\u00f1ar experiencias, que les permitan alcanzar unos objetivos concretos dentro de la estrategia de comunicaciones de marketing integradas (imc). conocer todas las posibilidades para generar experiencias de marca a partir de los eventos, y la forma de evaluar la consecuci\u00f3n de los objetivos es el objeto de esta tesis, y supone avanzar en el desarrollo de esta herramienta.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La organizacion de eventos como herramienta de comunicacion de marketing modelo integrado y experiencial<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La organizacion de eventos como herramienta de comunicacion de marketing modelo integrado y experiencial <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Galmes Cerezo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/01\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan  Salvador Victoria Mas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: alfonso M\u00e9ndiz noguero <\/li>\n<li>M\u00aa victoria Carrillo dur\u00e1n (vocal)<\/li>\n<li>Mar\u00eda isabel De salas nestares (vocal)<\/li>\n<li>Carlos Guerrero ser\u00f3n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Galmes Cerezo Titulo de la tesis: la organizaci\u00f3n de eventos c\u00f3mo herramienta de comunicaci\u00f3n de marketing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4735,7834,5099,4827],"tags":[17796,55556,102797,214068,58564,38461],"class_list":["post-106344","post","type-post","status-publish","format-standard","hentry","category-comunicaciones-sociales","category-malaga","category-marketing","category-publicidad","tag-alfonso-mendiz-noguero","tag-carlos-guerrero-seron","tag-juan-salvador-victoria-mas","tag-maria-galmes-cerezo","tag-maria-isabel-de-salas-nestares","tag-ma-victoria-carrillo-duran"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/106344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=106344"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/106344\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=106344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=106344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=106344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}