{"id":106713,"date":"2011-09-02T00:00:00","date_gmt":"2011-09-02T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/hacia-un-enfoque-integrado-de-marketing-y-supply-chain-management-aplicacion-al-contexto-pyme-espanol\/"},"modified":"2011-09-02T00:00:00","modified_gmt":"2011-09-02T00:00:00","slug":"hacia-un-enfoque-integrado-de-marketing-y-supply-chain-management-aplicacion-al-contexto-pyme-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/organizacion-y-gestion-de-empresas\/hacia-un-enfoque-integrado-de-marketing-y-supply-chain-management-aplicacion-al-contexto-pyme-espanol\/","title":{"rendered":"Hacia un enfoque integrado de marketing y supply chain management: aplicaci\u00f3n al contexto pyme espa\u00f1ol"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Rocio Lopez Perez <\/strong><\/h2>\n<p>Esta investigaci\u00f3n pretende caracterizar el marco conceptual que reconoce v\u00ednculos entre el marketing y la gesti\u00f3n de la cadena de suministro. Adem\u00e1s, se desea contribuir a la literatura especializada en el contexto pyme. Para ello se realiza un estudio emp\u00edrico, basado en un caso m\u00faltiple, que pretende demostrar en qu\u00e9 medida las pautas que establece la literatura se cumplen en dicho contexto. El estudio, de naturaleza inductiva, permite identificar tanto las relaciones que existentes entre \u00e1reas funcionales (intra-empresa) como los mecanismos concretos que las empresas de menor dimensi\u00f3n valoran en la gesti\u00f3n de relaciones en el \u00e1mbito de cadenas de suministro (inter-empresa).  Finalmente, tambi\u00e9n se identifican oportunidades para investigaciones futuras.  palabras clave: marketing, supply chain management, pyme, m\u00e9todo del caso, relaciones, socio<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Hacia un enfoque integrado de marketing y supply chain management: aplicaci\u00f3n al contexto pyme espa\u00f1ol<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Hacia un enfoque integrado de marketing y supply chain management: aplicaci\u00f3n al contexto pyme espa\u00f1ol <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Rocio Lopez Perez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pablo de olavide<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 09\/02\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Luis Gal\u00e1n Gonz\u00e1lez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: yolanda Polo redondo <\/li>\n<li>ram\u00f3n Valle cabrera (vocal)<\/li>\n<li>Antonio  genaro Leal millan (vocal)<\/li>\n<li>eva Mar\u00eda Mart\u00ednez salinas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rocio Lopez Perez Esta investigaci\u00f3n pretende caracterizar el marco conceptual que reconoce v\u00ednculos entre el marketing y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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