{"id":106874,"date":"2018-03-11T10:30:58","date_gmt":"2018-03-11T10:30:58","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comunitat-valenciana-territorio-destino-y-marca-un-analisis-general-de-sus-herramientas-comunicativas\/"},"modified":"2018-03-11T10:30:58","modified_gmt":"2018-03-11T10:30:58","slug":"comunitat-valenciana-territorio-destino-y-marca-un-analisis-general-de-sus-herramientas-comunicativas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/marketing\/comunitat-valenciana-territorio-destino-y-marca-un-analisis-general-de-sus-herramientas-comunicativas\/","title":{"rendered":"Comunitat Valenciana: territorio, destino y marca. un an\u00e1lisis general de sus herramientas comunicativas."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Aguas Vivas Salom Ripoll <\/strong><\/h2>\n<p>Teniendo en cuenta la cualidad polis\u00e9mica de la denominaci\u00f3n oficial del territorio que abarca las tres provincias Valencianas, la presente tesis tiene como objeto conocer la situaci\u00f3n y el papel que cumple la marca tur\u00edstica Valenciana. Para ello, se ha realizado un recorrido desde los inicios de la primera marca, mediterrania, hasta la actual comunitat Valenciana, adem\u00e1s de sus cuatro marcas tur\u00edsticas oficiales, en un contexto que ha tenido en cuenta, tanto la transformaci\u00f3n sufrida por el territorio y la oferta de productos tur\u00edsticos, como el comportamiento del turista hacia este destino caracterizado por el producto de sol y playa. Destacan las aportaciones realizadas por los expertos del sector con las que se completa este estudio junto al an\u00e1lisis de las pol\u00edticas y estrategias comunicativas en el nuevo escenario tecnol\u00f3gico donde la administraci\u00f3n auton\u00f3mica Valenciana dirige su enfoque al marketing on-line<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comunitat Valenciana: territorio, destino y marca. un an\u00e1lisis general de sus herramientas comunicativas.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comunitat Valenciana: territorio, destino y marca. un an\u00e1lisis general de sus herramientas comunicativas. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Aguas Vivas Salom Ripoll <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 18\/02\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael L\u00f3pez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 javier Marzal felici <\/li>\n<li>Juan  Jos\u00e9 Perona p\u00e1ez (vocal)<\/li>\n<li>Fernando Olivares delgado (vocal)<\/li>\n<li>Francisco Garc\u00eda Garc\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Aguas Vivas Salom Ripoll Teniendo en cuenta la cualidad polis\u00e9mica de la denominaci\u00f3n oficial del territorio que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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