{"id":107538,"date":"2018-03-11T10:31:54","date_gmt":"2018-03-11T10:31:54","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comportamiento-variado-del-consumidor-analisis-dinamico-del-escenario-de-compra-de-los-hogares-espanoles\/"},"modified":"2018-03-11T10:31:54","modified_gmt":"2018-03-11T10:31:54","slug":"comportamiento-variado-del-consumidor-analisis-dinamico-del-escenario-de-compra-de-los-hogares-espanoles","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comportamiento-variado-del-consumidor-analisis-dinamico-del-escenario-de-compra-de-los-hogares-espanoles\/","title":{"rendered":"Comportamiento variado del consumidor: an\u00e1lisis din\u00e1mico del escenario de compra de los hogares espa\u00f1oles"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Noemi Martinez Caraballo <\/strong><\/h2>\n<p>La investigaci\u00f3n previa en comportamiento del consumidor ha corroborado la generalizaci\u00f3n de un comportamiento variado de compra que supone que los hogares resuelven sus necesidades de bienes de gran consumo de manera habitual en un conjunto de establecimientos, de manera que el establecimiento principal, objeto de estudio unilateral hasta el momento, debe dejar paso al estudio de una estructura o escenario de compra habitual, con cierta permanencia en el tiempo. As\u00ed, en un contexto de elecci\u00f3n de establecimiento comercial, se presenta una tesis doctoral en la que se analiza el efecto de las caracter\u00edsticas demogr\u00e1ficas y de los h\u00e1bitos de compra sobre el comportamiento variado de los hogares espa\u00f1oles.  la principal aportaci\u00f3n del trabajo es proporcionar un marco de medici\u00f3n del comportamiento variado de compra en un contexto din\u00e1mico. Para ello, se parte de la definici\u00f3n de escenario de compra habitual y se aplica la metodolog\u00eda bayesiana mediante la estimaci\u00f3n de modelos de decisiones separadas sobre un panel de hogares espa\u00f1oles de acnielsen. Los resultados permiten confirmar una influencia significativa en la variaci\u00f3n din\u00e1mica del escenario del nivel de ingresos, volumen de gasto, tiempo entre compras, etapa del ciclo de vida y del tama\u00f1o de la poblaci\u00f3n en la que se reside.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comportamiento variado del consumidor: an\u00e1lisis din\u00e1mico del escenario de compra de los hogares espa\u00f1oles<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comportamiento variado del consumidor: an\u00e1lisis din\u00e1mico del escenario de compra de los hogares espa\u00f1oles <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Noemi Martinez Caraballo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Zaragoza<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/03\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carmen Berne Manero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: yolanda Polo redondo <\/li>\n<li>Jos\u00e9 Mar\u00eda Gil roig (vocal)<\/li>\n<li>margarita Elorz dom\u00e9zain (vocal)<\/li>\n<li>Jos\u00e9 Miguel Mugica grijalba (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Noemi Martinez Caraballo La investigaci\u00f3n previa en comportamiento del consumidor ha corroborado la generalizaci\u00f3n de un comportamiento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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