{"id":107795,"date":"2011-06-04T00:00:00","date_gmt":"2011-06-04T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-encubrimiento-publicitario-de-la-discriminacion-social-estudio-cultural-sobre-la-representacion-de-las-desigualdades-en-la-publicidad-televisiva\/"},"modified":"2011-06-04T00:00:00","modified_gmt":"2011-06-04T00:00:00","slug":"el-encubrimiento-publicitario-de-la-discriminacion-social-estudio-cultural-sobre-la-representacion-de-las-desigualdades-en-la-publicidad-televisiva","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia-cultural\/el-encubrimiento-publicitario-de-la-discriminacion-social-estudio-cultural-sobre-la-representacion-de-las-desigualdades-en-la-publicidad-televisiva\/","title":{"rendered":"El encubrimiento publicitario de la discriminaci\u00f3n social. estudio cultural sobre la representaci\u00f3n de las desigualdades en la publicidad televisiva."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Javier Garcia Lopez <\/strong><\/h2>\n<p>La sociedad contempor\u00e1nea, caracterizada por una estructura socioecon\u00f3mica consumista, utiliza la publicidad como un medio para perpetuar el sistema. La publicidad sirve para mantener los pilares de la arquitectura del consumo de sue\u00f1os que configura el proceder de las sociedades actuales. De modo que la publicidad marca los caminos a seguir a las audiencias para que puedan eliminar o distraer sus dolores sociales, al menos de un modo imaginario o simulado. Las carencias infinitas que se plantean en la sociedad postmoderna est\u00e1n insertas en la publicidad, en su discurso. El engranaje narrativo publicitario exhibe las bondades del capitalismo y del consumismo, pero parece esconder ciertas distancias sociales efectivas existentes en su relato. Y en esa esfera reside el objeto de estudio principal de la presente tesis doctoral. Para ello, la investigaci\u00f3n se fundamenta en el marco anal\u00edtico de los estudios culturales anglosajones, con el fin de hacer emerger el modo ideol\u00f3gico y, por tanto, no manifiesto, con el que la publicidad televisiva marca la l\u00f3gica organizativa de la sociedad en t\u00e9rminos de conflicto social, contribuyendo con su discurso a la disoluci\u00f3n de las desigualdades sociales.  palabras clave: publicidad televisiva, discriminaci\u00f3n, ideolog\u00eda, estudios culturales, semi\u00f3tica<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El encubrimiento publicitario de la discriminaci\u00f3n social. estudio cultural sobre la representaci\u00f3n de las desigualdades en la publicidad televisiva.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El encubrimiento publicitario de la discriminaci\u00f3n social. estudio cultural sobre la representaci\u00f3n de las desigualdades en la publicidad televisiva. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Javier Garcia Lopez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Murcia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 06\/04\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro A. Hellin Ortu\u00f1o<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan Benavides delgado <\/li>\n<li>cesar San nicolas romera (vocal)<\/li>\n<li>Antonio Castillo esparcia (vocal)<\/li>\n<li>clotilde P\u00e9rez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Javier Garcia Lopez La sociedad contempor\u00e1nea, caracterizada por una estructura socioecon\u00f3mica consumista, utiliza la publicidad como un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[26060,8235,4827,2232,5052],"tags":[69323,82037,216351,191017,5803,82033],"class_list":["post-107795","post","type-post","status-publish","format-standard","hentry","category-discriminacion","category-murcia","category-publicidad","category-sociologia-cultural","category-television","tag-antonio-castillo-esparcia","tag-cesar-san-nicolas-romera","tag-clotilde-perez","tag-javier-garcia-lopez","tag-juan-benavides-delgado","tag-pedro-a-hellin-ortuno"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/107795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=107795"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/107795\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=107795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=107795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=107795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}