{"id":108249,"date":"2011-05-05T00:00:00","date_gmt":"2011-05-05T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/nuevas-tecnologa%c2%adas-aplicadas-a-la-promocion-institucional-de-un-destino-tura%c2%adstico\/"},"modified":"2011-05-05T00:00:00","modified_gmt":"2011-05-05T00:00:00","slug":"nuevas-tecnologa%c2%adas-aplicadas-a-la-promocion-institucional-de-un-destino-tura%c2%adstico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/marketing\/nuevas-tecnologa%c2%adas-aplicadas-a-la-promocion-institucional-de-un-destino-tura%c2%adstico\/","title":{"rendered":"Nuevas tecnolog\u00edas aplicadas a la promoci\u00f3n institucional de un destino tur\u00edstico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Montserrat Penelas-cort\u00e9s Bellas <\/strong><\/h2>\n<p>Esta tesis doctoral aporta una valoraci\u00f3n y una visi\u00f3n de la posible evoluci\u00f3n hacia nuevas potencialidades que plantean las nuevas tecnolog\u00edas aplicadas a la promoci\u00f3n institucional de un destino tur\u00edstico. Se trata, por una parte, de investigar hasta qu\u00e9 punto es eficiente la inversi\u00f3n en promoci\u00f3n de un destino tur\u00edstico en la actualidad, teniendo en cuenta los cambios experimentados por el consumidor en esta \u00faltima d\u00e9cada, que est\u00e1n demandando un nuevo modelo de promoci\u00f3n, y adem\u00e1s, de valorar las posibilidades y nuevas pautas de evoluci\u00f3n de la comunicaci\u00f3n institucional relacionadas con las tic.       el tema central de investigaci\u00f3n se orienta a evaluar la presencia y actividad promocional de los destinos tur\u00edsticos en internet a trav\u00e9s de su sitio web oficial aplicando una metodolog\u00eda espec\u00edfica y tomando como base el an\u00e1lisis de los portales oficiales de la marca espa\u00f1a verde, y la comunitat Valenciana como referencia y contraste, incluyendo adem\u00e1s la valoraci\u00f3n de la importancia y actividad del usuario en internet. Ofrece un conjunto de reflexiones con el prop\u00f3sito de avanzar en el estudio y la gesti\u00f3n de la comunicaci\u00f3n de los destinos tur\u00edsticos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Nuevas tecnolog\u00edas aplicadas a la promoci\u00f3n institucional de un destino tur\u00edstico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Nuevas tecnolog\u00edas aplicadas a la promoci\u00f3n institucional de un destino tur\u00edstico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Montserrat Penelas-cort\u00e9s Bellas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 A coru\u00f1a<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/05\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Valent\u00edn Alejandro Mart\u00ednez Fern\u00e1ndez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: laurentino Bello acebron <\/li>\n<li>julio Cervi\u00f1o fern\u00e1ndez (vocal)<\/li>\n<li>Alberto Gago rodr\u00edguez (vocal)<\/li>\n<li>benjam\u00edn Del alc\u00e1zar mart\u00ednez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Montserrat Penelas-cort\u00e9s Bellas Esta tesis doctoral aporta una valoraci\u00f3n y una visi\u00f3n de la posible evoluci\u00f3n hacia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18576,5099],"tags":[37074,138595,63838,7663,217070,38073],"class_list":["post-108249","post","type-post","status-publish","format-standard","hentry","category-a-coruna","category-marketing","tag-alberto-gago-rodriguez","tag-benjamin-del-alcazar-Martinez","tag-julio-cervino-fernandez","tag-laurentino-bello-acebron","tag-montserrat-penelas-cortes-bellas","tag-valentin-alejandro-Martinez-fernandez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/108249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=108249"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/108249\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=108249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=108249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=108249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}