{"id":108602,"date":"2018-03-11T10:33:30","date_gmt":"2018-03-11T10:33:30","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aportacion-creativa-del-director-realizador-en-el-spot-publicitario-aportacion-creativa-de-javier\/"},"modified":"2018-03-11T10:33:30","modified_gmt":"2018-03-11T10:33:30","slug":"aportacion-creativa-del-director-realizador-en-el-spot-publicitario-aportacion-creativa-de-javier","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/publicidad\/aportacion-creativa-del-director-realizador-en-el-spot-publicitario-aportacion-creativa-de-javier\/","title":{"rendered":"Aportaci\u00f3n creativa del director &#8211; realizador en el spot publicitario (aportaci\u00f3n creativa de javier"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Luciano Muriel Buzarra <\/strong><\/h2>\n<p>Resumen: el tema de la creatividad ha sido tratado desde diferentes \u00e1mbitos de la ciencia. Su acercamiento ha sido pluridimensional, transdisciplinar y abierto. Esta aproximaci\u00f3n se ha \u00c2\u00a1do cristalizando en un corpus te\u00f3rico al que llamamos teor\u00eda de la creatividad, la base sobre la que se argumenta este trabajo. Todo fen\u00f3meno creativo, cotidiano o no, se manifiesta a trav\u00e9s de un determinado proceso detr\u00e1s del cual encontramos la huella de una mente creativa. Si bien todos los seres humanos compartimos estas capacidades, que nos ayudan a resolver problemas todos los d\u00edas, existen personas que se dedican profesionalmente a generar ideas, objetos, productos nuevos y valiosos. La aportaci\u00f3n creativa no es otra cosa que lo que la persona cede al producto para hacerlo posible. Encontramos en la publicidad, y en particular en la generaci\u00f3n del spot, una forma de aproximamos a procesos creativos complejos donde el concepto de autor\u00eda se difumina en un proceso general que auna un gran n\u00famero de mentes creativas. Como responsable de sus aspectos audiovisuales, entendemos a la figura del realizador como creador del spot publicitario. La obra publicitaria de javier fesser, su estudio y an\u00e1lisis, nos da la oportunidad de ejemplificar cual es el car\u00e1cter creativo de esta aportaci\u00f3n del director audiovisual a la pieza publicitaria. Con esta investigaci\u00f3n planteamos un acercamiento a la red vectorial que subyace en todo proceso creativo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aportaci\u00f3n creativa del director &#8211; realizador en el spot publicitario (aportaci\u00f3n creativa de javier<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aportaci\u00f3n creativa del director &#8211; realizador en el spot publicitario (aportaci\u00f3n creativa de javier <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Luciano Muriel Buzarra <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/05\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Marcial Garc\u00eda L\u00f3pez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: alberto Pena rodriguez <\/li>\n<li>mari luz Lopez ruido (vocal)<\/li>\n<li>Ana isabel Masedo gutierrez (vocal)<\/li>\n<li>alfonso Simon montiel (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Luciano Muriel Buzarra Resumen: el tema de la creatividad ha sido tratado desde diferentes \u00e1mbitos de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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