{"id":108661,"date":"2018-03-11T10:33:35","date_gmt":"2018-03-11T10:33:35","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-de-espana-en-la-prensa-economica-de-referencia-mundial-analisis-de-la-presencia-de-espana-en-the-wall-street-journal-y-financial-times\/"},"modified":"2018-03-11T10:33:35","modified_gmt":"2018-03-11T10:33:35","slug":"la-imagen-de-espana-en-la-prensa-economica-de-referencia-mundial-analisis-de-la-presencia-de-espana-en-the-wall-street-journal-y-financial-times","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/comunicaciones-sociales\/la-imagen-de-espana-en-la-prensa-economica-de-referencia-mundial-analisis-de-la-presencia-de-espana-en-the-wall-street-journal-y-financial-times\/","title":{"rendered":"La imagen de espa\u00f1a en la prensa econ\u00f3mica de referencia mundial. an\u00e1lisis de la presencia de espa\u00f1a en the wall street journal y financial times."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ricardo Alberto Leiva Soto <\/strong><\/h2>\n<p>Resumen de la tesis \u00c2\u00bfla imagen de espa\u00f1a en la prensa econ\u00f3mica de referencia mundial: an\u00e1lisis de la presencia de espa\u00f1a en the wall street journal y financial times\u00c2\u00bf esta tesis describe los cambios que han experimentado la imagen y presencia internacional de espa\u00f1a entre 2007 y 2009, mediante el an\u00e1lisis de la cobertura y el tratamiento que han dado a espa\u00f1a the wall street journal y financial times.  para describir la imagen de espa\u00f1a entre 2007 y 2009, se analizaron todos los art\u00edculos del wall street journal y el financial times con la palabra spain o spanish en el titular y\/o en los primeros dos p\u00e1rrafos de cada unidad, difundidos en las ediciones impresas y\/o en los sitios web de ambas publicaciones: www.Wsj.Com y www.Ft.Com. Fruto de ese an\u00e1lisis, se estableci\u00f3 una clasificaci\u00f3n de las empresas, las personalidades y los asuntos espa\u00f1oles m\u00e1s interesantes e importantes para the wall street journal y financial times. Cada unidad de an\u00e1lisis tambi\u00e9n fue codificada como positiva, negativa, neutra o mixta, dependiendo de si resaltaba una oportunidad, fortaleza, amenaza o debilidad de espa\u00f1a. despu\u00e9s de analizar m\u00e1s de 700 informaciones del wall street journal y el financial times sobre espa\u00f1a, la tesis concluye que la imagen de espa\u00f1a se derrumb\u00f3 entre 2007 y 2009. Si en 2007 espa\u00f1a parec\u00eda un pa\u00eds atractivo, din\u00e1mico y solvente, especialmente por la buena salud de sus empresas, en 2008 y 2009 el cuadro fue nefasto.  en 2007, la mayor parte de las noticias sobre espa\u00f1a eran neutras (43%) y las positivas y negativas compart\u00edan la misma participaci\u00f3n (23%). En 2008, cuando estall\u00f3 con fuerza la crisis econ\u00f3mica internacional, el tono de las informaciones empeor\u00f3: las noticias negativas sumaron el 38,5%; las neutras, el 29%; y las positivas, el 23%. En 2009, las informaciones negativas sobre espa\u00f1a sumaron un 41%, las neutras bajaron al 23% y las positivas descendieron al 22%.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen de espa\u00f1a en la prensa econ\u00f3mica de referencia mundial. an\u00e1lisis de la presencia de espa\u00f1a en the wall street journal y financial times.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen de espa\u00f1a en la prensa econ\u00f3mica de referencia mundial. an\u00e1lisis de la presencia de espa\u00f1a en the wall street journal y financial times. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ricardo Alberto Leiva Soto <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Navarra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/05\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alfonso Vara Miguel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda teresa La porte fern\u00e1ndez-alfaro <\/li>\n<li>Jos\u00e9 Larra\u00f1aga zubizarreta (vocal)<\/li>\n<li>Juan  Luis Manfredi s\u00e1nchez (vocal)<\/li>\n<li>\u00e1ngel Arrese reca (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ricardo Alberto Leiva Soto Resumen de la tesis \u00c2\u00bfla imagen de espa\u00f1a en la prensa econ\u00f3mica de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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