{"id":109385,"date":"2018-03-11T10:34:48","date_gmt":"2018-03-11T10:34:48","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/logos-ethos-pathos-retorica-y-creatividad-en-el-diseno-grafico\/"},"modified":"2018-03-11T10:34:48","modified_gmt":"2018-03-11T10:34:48","slug":"logos-ethos-pathos-retorica-y-creatividad-en-el-diseno-grafico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/logos-ethos-pathos-retorica-y-creatividad-en-el-diseno-grafico\/","title":{"rendered":"Logos, ethos, pathos: ret\u00f3rica y creatividad en el dise\u00f1o gr\u00e1fico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Roberto Gamonal Arroyo <\/strong><\/h2>\n<p>Esta tesis pretende establecer una relaci\u00f3n entre dos materias aparentemente opuestas como son la ret\u00f3rica y el dise\u00f1o gr\u00e1fico. La primera, una disciplina que arranca de la antig\u00ed\u00bcedad cl\u00e1sica y la segunda, con antecedentes que van desde las primeras manifestaciones gr\u00e1ficas del ser humano, pero cuya actividad se desarrolla tal y como la conocemos hoy en d\u00eda desde inicios del siglo xx.  la uni\u00f3n de ambas disciplinas se produce dentro de la ret\u00f3rica visual, una nueva perspectiva de la ret\u00f3rica en la que se trasladan al lenguaje visual todos los conceptos y operaciones que se aplican al lenguaje verbal. Analizando y estudiando las piezas de dise\u00f1o gr\u00e1fico se pueden encontrar paralelismos en la forma en que un orador y un dise\u00f1ador realizan sus  respectivos discursos, adem\u00e1s de numerosas figuras ret\u00f3ricas que son utilizadas por los dise\u00f1adores de forma consciente o inconsciente.  la ret\u00f3rica siempre ha estado relacionada con la palabra y su traslaci\u00f3n al campo de la imagen ha sido uno de lo s campos de estudio en los \u00faltimos a\u00f1os por diferentes autores. Si entendemos un objeto dise\u00f1ado como un texto o un discurso, estableceremos una primera conexi\u00f3n entre dise\u00f1o gr\u00e1fico y ret\u00f3rica y podremos entender as\u00ed una nueva forma de afrontar un p royecto gr\u00e1fico<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Logos, ethos, pathos: ret\u00f3rica y creatividad en el dise\u00f1o gr\u00e1fico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Logos, ethos, pathos: ret\u00f3rica y creatividad en el dise\u00f1o gr\u00e1fico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Roberto Gamonal Arroyo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/06\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garc\u00eda Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: hip\u00f3lito Vivar zurita <\/li>\n<li>aurelio Del portillo Garc\u00eda (vocal)<\/li>\n<li>armand Balsebre torroja (vocal)<\/li>\n<li>mario Rajas fernandez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Roberto Gamonal Arroyo Esta tesis pretende establecer una relaci\u00f3n entre dos materias aparentemente opuestas como son la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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