{"id":109429,"date":"2018-03-11T10:34:53","date_gmt":"2018-03-11T10:34:53","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-corporativa-del-cine-espanol\/"},"modified":"2018-03-11T10:34:53","modified_gmt":"2018-03-11T10:34:53","slug":"la-imagen-corporativa-del-cine-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/publicidad\/la-imagen-corporativa-del-cine-espanol\/","title":{"rendered":"La imagen corporativa del cine espa\u00f1ol"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Roberto Vila Oblitas <\/strong><\/h2>\n<p>Resumen: el objeto de esta investigaci\u00f3n es estudiar la imagen corporativa del cine espa\u00f1ol como estrategia de gesti\u00f3n dentro del sector de la industria cinematogr\u00e1fica. hemos analizado si dentro de la industria cinematogr\u00e1fica espa\u00f1ola existe una intenci\u00f3n de ofrecer una imagen corporativa como sector o si por el contrario el sector carece de una gesti\u00f3n intencionada de la imagen corporativa. se han estudiado los dos campos implicados en toda imagen corporativa: la oferta o industria del cine y la demanda o p\u00fablico espectador receptor de la imagen. desde el punto de vista de los oferentes se ha obtenido informaci\u00f3n de cuales son los principales atributos asociados al cine espa\u00f1ol. Desde el punto de vista de la demanda se han identificado los principales atributos asociados al cine espa\u00f1ol por parte de los p\u00fablicos, para estudiar asi la imagen corporativa. El an\u00e1lisis se ha complementado con un estudio sobre la estacionalidad en la demanda. el estudio de la imagen corporativa podr\u00eda aportar un nuevo punto de vista a los estudios sobre cine espa\u00f1ol principalmente centrados en aspectos hist\u00f3ricos y legislativos. Hemos optado por realizar un estudio que abarque las \u00e1reas de organizaci\u00f3n de empresas, marketing y comunicaci\u00f3n audiovisual con la finalidad de aportar una nueva perspectiva con un estudio multidisciplinar que sirva de punto de partida para futuros estudios sobre el cine espa\u00f1ol.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen corporativa del cine espa\u00f1ol<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen corporativa del cine espa\u00f1ol <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Roberto Vila Oblitas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/06\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Vanesa Francisca Guzm\u00e1n Parra<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco javier Maqueda lafuente <\/li>\n<li>luciano Del \u00e1lamo d\u00edaz (vocal)<\/li>\n<li>susana Borrego dominguez (vocal)<\/li>\n<li>\u00e1lvaro Sim\u00f3n de blas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Roberto Vila Oblitas Resumen: el objeto de esta investigaci\u00f3n es estudiar la imagen corporativa del cine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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