{"id":109515,"date":"2018-03-11T10:34:59","date_gmt":"2018-03-11T10:34:59","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-publicitaria-en-el-sector-de-detergentes-en-espana-ariel-un-referente-obligado\/"},"modified":"2018-03-11T10:34:59","modified_gmt":"2018-03-11T10:34:59","slug":"la-comunicacion-publicitaria-en-el-sector-de-detergentes-en-espana-ariel-un-referente-obligado","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-comunicacion-publicitaria-en-el-sector-de-detergentes-en-espana-ariel-un-referente-obligado\/","title":{"rendered":"La comunicacion publicitaria en el sector de detergentes en espa\u00f1a. ariel, un referente obligado"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Luisa Pinar Pinar Selva <\/strong><\/h2>\n<p>Estudio de la evoluci\u00f3n de la comunicaci\u00f3n publicitaria en el sector de detergentes en espa\u00f1a, haciendo especial \u00e9nfasis en las estrategias y modelos tradicionalmente empleados por este tipo de comunicaci\u00f3n. Se lleva a cabo el an\u00e1lisis de un caso pr\u00e1 ctico, ariel, como referente e icono del sector detergentes; se trata de una marca emblem\u00e1tica y pionera que pertenece a uno de los mayores grupos multinacionales, p\/g, caracterizado por una marcada filosof\u00eda marketiniana. Ariel simboliza el lento pe ro necesario proceso de cambio que viene experimentando la publicidad de detergentes a fin de llegar a un receptor que ya no acepta un tipo de comunicaci\u00f3n que considera desfasada y repetitiva.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comunicacion publicitaria en el sector de detergentes en espa\u00f1a. ariel, un referente obligado<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comunicacion publicitaria en el sector de detergentes en espa\u00f1a. ariel, un referente obligado <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Luisa Pinar Pinar Selva <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/06\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Caridad Hern\u00e1ndez Mart\u00ednez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: hip\u00f3lito Vivar zurita <\/li>\n<li>paulo Ribeiro cardoso (vocal)<\/li>\n<li>Manuel Garrido lora (vocal)<\/li>\n<li>montserrat m. Vazquez gestal (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Luisa Pinar Pinar Selva Estudio de la evoluci\u00f3n de la comunicaci\u00f3n publicitaria en el sector de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[986,269],"tags":[102798,65023,51494,219029,175290,143676],"class_list":["post-109515","post","type-post","status-publish","format-standard","hentry","category-complutense-de-madrid","category-sociologia","tag-caridad-hernandez-Martinez","tag-hipolito-vivar-zurita","tag-manuel-garrido-lora","tag-maria-luisa-pinar-pinar-selva","tag-montserrat-m-vazquez-gestal","tag-paulo-ribeiro-cardoso"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/109515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=109515"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/109515\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=109515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=109515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=109515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}