{"id":109561,"date":"2018-03-11T10:35:06","date_gmt":"2018-03-11T10:35:06","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-proceso-de-toma-de-decisiones-del-votante-indeciso-un-estudio-de-marketing-pola%c2%adtico-en-las-elecciones-estatales-de-california\/"},"modified":"2018-03-11T10:35:06","modified_gmt":"2018-03-11T10:35:06","slug":"el-proceso-de-toma-de-decisiones-del-votante-indeciso-un-estudio-de-marketing-pola%c2%adtico-en-las-elecciones-estatales-de-california","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-proceso-de-toma-de-decisiones-del-votante-indeciso-un-estudio-de-marketing-pola%c2%adtico-en-las-elecciones-estatales-de-california\/","title":{"rendered":"El proceso de toma de decisiones del votante indeciso. un estudio de marketing pol\u00edtico en las elecciones estatales de california."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Silvia Vazquez Paramio <\/strong><\/h2>\n<p>El proceso de toma de decisiones del votante indeciso.              un estudio de marketing pol\u00edtico en las elecciones estatales de california.   la presente tesis tiene como objeto el estudio del proceso de toma de decisiones del votante, en particu lar de los indecisos, en las elecciones estatales del 2010 en el estado california, estados unidos.  este proyecto de investigaci\u00f3n se ha centrado en contrastar la hip\u00f3tesis de que los votantes a la hora de elegir a un candidato o partido pol\u00edtico pa san por un proceso de toma de decisiones similar al proceso de decisi\u00f3n del consumidor desarrollado en la literatura del marketing.   la investigaci\u00f3n contrasta la fase del procesamiento de la informaci\u00f3n del modelo de toma de decisiones del consumid or de blackwell et al. (1995) para determinar si los modelos de toma de decisiones de marketing pueden ser extrapolables al marketing pol\u00edtico. En la contrastaci\u00f3n de esta teor\u00eda se ha trabajado sobre una muestra de poblaci\u00f3n de votantes durante el p eriodo de la campa\u00f1a electoral de las elecciones estatales de california del 2010. El estudio se ha centrando en el colectivo de los votantes indecisos compar\u00e1ndolo con el procesos de toma de decisiones de los votantes decididos.   esta investigaci\u00f3n  tambi\u00e9n ha tenido el objetivo de explorar y describir las variables del proceso de toma de decisiones que condicionan el comportamiento del votante indeciso.  palabras clave: votante  indeciso, marketing pol\u00edtico, modelos de toma de decisiones, mark eting, elecciones en los estados unidos, elecciones estatales en california.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El proceso de toma de decisiones del votante indeciso. un estudio de marketing pol\u00edtico en las elecciones estatales de california.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El proceso de toma de decisiones del votante indeciso. un estudio de marketing pol\u00edtico en las elecciones estatales de california. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Silvia Vazquez Paramio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 28\/06\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda Francisca Blasco L\u00f3pez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: javier Fern\u00e1ndez del moral <\/li>\n<li>blandine Vanderlinde (vocal)<\/li>\n<li>m\u00f3nica G\u00f3mez su\u00e1rez (vocal)<\/li>\n<li>eva marina Reinares lara (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Silvia Vazquez Paramio El proceso de toma de decisiones del votante indeciso. un estudio de marketing pol\u00edtico [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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