{"id":110013,"date":"2011-08-07T00:00:00","date_gmt":"2011-08-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/las-funciones-de-la-direccion-comercial-en-la-empresa-familiar-catalana\/"},"modified":"2011-08-07T00:00:00","modified_gmt":"2011-08-07T00:00:00","slug":"las-funciones-de-la-direccion-comercial-en-la-empresa-familiar-catalana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/cadiz\/las-funciones-de-la-direccion-comercial-en-la-empresa-familiar-catalana\/","title":{"rendered":"Las funciones de la direcci\u00f3n comercial en la empresa familiar catalana"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Valdivia Ubeda <\/strong><\/h2>\n<p>La tesis analiza la realidad de las funciones que desempe\u00f1an los directores comerciales de las empresas familiares catalanas. Partiendo de los manuales de direcci\u00f3n de ventas y direcci\u00f3n de marketing, se ha contrastado la realidad concluyendo que existen diferencias entre lo que los manuales exponen y la realidad de lo que hacen los directores comerciales en las empresas familiares. Estas diferencias son fundamentalmente reflejo de dos peculiaridades: la primera de ellas es inherente a la empresa familiar y provoca que ciertos directores comerciales desempe\u00f1en labores que no son propias de su cargo, la segunda es fruto del perfil de de la empresa en cuanto a su \u00aborientaci\u00f3n al mercado\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Las funciones de la direcci\u00f3n comercial en la empresa familiar catalana<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Las funciones de la direcci\u00f3n comercial en la empresa familiar catalana <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Valdivia Ubeda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00e1diz<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 08\/07\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carlos Guill\u00e9n Gestoso<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: carmen Jover ram\u00edrez <\/li>\n<li>montserrat Medina iglesias (vocal)<\/li>\n<li>Antonio Ares  parra (vocal)<\/li>\n<li>enrique V\u00e1zquez justo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Valdivia Ubeda La tesis analiza la realidad de las funciones que desempe\u00f1an los directores comerciales de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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