{"id":110156,"date":"2011-12-07T00:00:00","date_gmt":"2011-12-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-publicitaria-en-la-prensa-malaguena-1886-1931-la-union-mercantil-y-la-union-ilustrada\/"},"modified":"2011-12-07T00:00:00","modified_gmt":"2011-12-07T00:00:00","slug":"la-imagen-publicitaria-en-la-prensa-malaguena-1886-1931-la-union-mercantil-y-la-union-ilustrada","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/estetica-de-las-bellas-artes\/la-imagen-publicitaria-en-la-prensa-malaguena-1886-1931-la-union-mercantil-y-la-union-ilustrada\/","title":{"rendered":"La imagen publicitaria en la prensa malague\u00f1a (1886\/1931). la uni\u00f3n mercantil y la uni\u00f3n ilustrada"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M\u00aa Soledad Ramos Delgado <\/strong><\/h2>\n<p>La presente tesis doctoral tiene como objetivo principal analizar la imagen publicitaria de dos publicaciones malague\u00f1as de finales del siglo xix y principios del xx, la uni\u00f3n mervcantil y la uni\u00f3n ilustrada; las dos publicaciones de mayor peso en todos los sentidos de la \u00e9poca. para la realizaci\u00f3n de este trabajo de investigaci\u00f3n la autora se introduce en el contexto hist\u00f3rico (econ\u00f3mico, pol\u00edtico, social y cultural) del momento europeo, espa\u00f1ol, andaluz y, sobre todo, malague\u00f1o. En esta tesis se aporta un modelo de ficha para la lectura, interpretaci\u00f3n y an\u00e1lisis de la imagen publicitaria, que a pesar del periodo de referencia escogido (concretamente centrado en los a\u00f1os veinte) mantiene vigencia para ser puesto en pr\u00e1ctica con cualquier anuncio publicitario de la actualidad. La presente tesis doctoral resulta ser, por otro lado, un aporte gr\u00e1fico de las secciones de anuncios de variadas publicaciones espa\u00f1olas, andaluzas y malague\u00f1as del periodo de referencia.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen publicitaria en la prensa malague\u00f1a (1886\/1931). la uni\u00f3n mercantil y la uni\u00f3n ilustrada<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen publicitaria en la prensa malague\u00f1a (1886\/1931). la uni\u00f3n mercantil y la uni\u00f3n ilustrada <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M\u00aa Soledad Ramos Delgado <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 12\/07\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda Del Rosario Guti\u00e9rrez P\u00e9rez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luisa m. Martinez Garc\u00eda <\/li>\n<li>Antonio Ramos espejo (vocal)<\/li>\n<li>sergio Villalba jimenez (vocal)<\/li>\n<li>Jos\u00e9 Carlos Esca\u00f1o gonzalez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M\u00aa Soledad Ramos Delgado La presente tesis doctoral tiene como objetivo principal analizar la imagen publicitaria de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4510,7834,4907,4827],"tags":[203171,150542,72832,186583,220035,199865],"class_list":["post-110156","post","type-post","status-publish","format-standard","hentry","category-estetica-de-las-bellas-artes","category-malaga","category-metodos-audiovisuales-en-pedagogia","category-publicidad","tag-antonio-ramos-espejo","tag-jose-carlos-escano-gonzalez","tag-luisa-m-Martinez-garcia","tag-maria-del-rosario-gutierrez-perez","tag-ma-soledad-ramos-delgado","tag-sergio-villalba-jimenez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/110156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=110156"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/110156\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=110156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=110156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=110156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}