{"id":110579,"date":"2018-03-11T10:36:41","date_gmt":"2018-03-11T10:36:41","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/gestion-de-diseno-en-las-pymes-de-marroquineria-y-calzado-de-bogota-d-c-modelo-para-la-definicion-estrategica-de-producto\/"},"modified":"2018-03-11T10:36:41","modified_gmt":"2018-03-11T10:36:41","slug":"gestion-de-diseno-en-las-pymes-de-marroquineria-y-calzado-de-bogota-d-c-modelo-para-la-definicion-estrategica-de-producto","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/organizacion-y-gestion-de-empresas\/gestion-de-diseno-en-las-pymes-de-marroquineria-y-calzado-de-bogota-d-c-modelo-para-la-definicion-estrategica-de-producto\/","title":{"rendered":"Gestion de dise\u00f1o en las pymes de marroquineria y calzado de bogota d.c. modelo para la definicion estrategica de producto"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Sonia Patricia Paredes Lopez <\/strong><\/h2>\n<p>Resumen  cada vez m\u00e1s las pymes de marroquiner\u00eda y calzado de bogot\u00e1 d.C., Se ven expuestas a un entorno global, en donde el cambio y la incertidumbre les exige tomar decisiones mejor informadas, formular nuevas estrategias y abordar el dise\u00f1o como un factor de competitividad para posicionarse en el mercado. El prop\u00f3sito de esta tesis es identificar el estado de la gesti\u00f3n de dise\u00f1o en estas empresas, con el fin de plantear un modelo de intervenci\u00f3n que contribuya a mejorar el dise\u00f1o de producto.  para lo cual se planteo una metodolog\u00eda con tres fases:   fase n\u00c2\u00b01 diagn\u00f3stica;  en la que se analiza la situaci\u00f3n en las que se encuentran las empresas, tanto las que contratan dise\u00f1o industrial como las que no. Identificando que el dise\u00f1o, es un factor estrat\u00e9gico poco explorado en estas pymes y a\u00fan se les dificulta comprender su valor y darle un lugar en la empresa, por lo que a\u00fan no se dan las condiciones para insertarlo.   fase n\u00c2\u00b0 2 de modelaci\u00f3n; en donde se plantea un modelo de gesti\u00f3n de dise\u00f1o acorde a la realidad de estas pymes.   fase n\u00c2\u00b03 instrumental; en la que se instrumentaliza el modelo y se dise\u00f1a y desarrolla una herramienta que gu\u00ede a las empresas, para que a trav\u00e9s de la gesti\u00f3n de dise\u00f1o se les facilite la definici\u00f3n estrat\u00e9gica de productos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Gestion de dise\u00f1o en las pymes de marroquineria y calzado de bogota d.c. modelo para la definicion estrategica de producto<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Gestion de dise\u00f1o en las pymes de marroquineria y calzado de bogota d.c. modelo para la definicion estrategica de producto <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Sonia Patricia Paredes Lopez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/07\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Lecuona L\u00f3pez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: justo Nieto nieto <\/li>\n<li>jordi Pericot canaleta (vocal)<\/li>\n<li>cristina Ventura  esteban (vocal)<\/li>\n<li>Jos\u00e9 Luis Navarro lizandra (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sonia Patricia Paredes Lopez Resumen cada vez m\u00e1s las pymes de marroquiner\u00eda y calzado de bogot\u00e1 d.C., [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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