{"id":111772,"date":"2018-03-11T10:38:27","date_gmt":"2018-03-11T10:38:27","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-formal-y-de-contenido-de-los-spots-de-alimentos-dirigidos-a-la-infancia\/"},"modified":"2018-03-11T10:38:27","modified_gmt":"2018-03-11T10:38:27","slug":"analisis-formal-y-de-contenido-de-los-spots-de-alimentos-dirigidos-a-la-infancia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia-del-nino-y-del-adolescente\/analisis-formal-y-de-contenido-de-los-spots-de-alimentos-dirigidos-a-la-infancia\/","title":{"rendered":"An\u00e1lisis formal y de contenido de los spots de alimentos dirigidos a la infancia"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Cristina Gonz\u00e1lez D\u00edaz <\/strong><\/h2>\n<p>El objetivo general de la tesis doctoral es el an\u00e1lisis, tanto de forma como de contenido, de los spots publicitarios dirigidos al target infantil  pertenecientes al sector de la alimentaci\u00f3n, ya que la investigadora parte de la premisa de que dependiendo del p\u00fablico al que se dirija el anunciante, adulto o infantil, determinados rasgos que constituyen el spot difieren. para llevar a cabo el estudio se ha procedido al an\u00e1lisis de contenido de 407 spots pertenecientes al sector de la alimentaci\u00f3n mediante la construcci\u00f3n de una plantilla de an\u00e1lisis en el entorno del programa spss.16. las principales conclusiones del estudio apuntan como: 1.Los spots de alimentos dirigidos a ni\u00f1os poseen un ritmo visual m\u00e1s r\u00e1pido que aquellas piezas publicitarias dirigidas al p\u00fablico adulto. 2.Los personajes protagonistas humanos, de edades comprendidas entre los 7 y los 12 a\u00f1os y de sexo masculino son los que mejor describen este tipo de publicidad. 3.A pesar de que tanto el recurso sonoro del jingle  como la utilizaci\u00f3n del personaje mascota  sea  minoritaria, su presencia se ha encontrado de forma m\u00e1s asidua en la publicidad dirigida a ni\u00f1os que en aquella centrada en el target adulto. 4.La entrega de premios, obsequios o bonificaciones es otra de las caracter\u00edsticas que mejor definen los reclamos publicitarios utilizados en la publicidad destina al ni\u00f1o. 5.Por \u00faltimo, se\u00f1alar que si bien la actividad que requiere alg\u00fan esfuerzo f\u00edsico se da de forma m\u00e1s frecuente en la publicidad dirigida a ni\u00f1os frente a la orientada al p\u00fablico adulto, las situaciones relajadas del tipo sentado en el sof\u00e1 con amigos, viendo la televisi\u00f3n o comiendo en un entrono familiar son las actividades caracter\u00edsticas de la publicidad dirigida al target infantil<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>An\u00e1lisis formal y de contenido de los spots de alimentos dirigidos a la infancia<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 An\u00e1lisis formal y de contenido de los spots de alimentos dirigidos a la infancia <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Cristina Gonz\u00e1lez D\u00edaz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alicante<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 15\/11\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Claudia Rausell K\u00c1\u00b6ster<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: agust\u00edn Garc\u00eda matilla <\/li>\n<li>Emilio Feliu garcia (vocal)<\/li>\n<li>Jos\u00e9 Luis Terron blanco (vocal)<\/li>\n<li>Jos\u00e9 Mar\u00eda Bernardo paniagua (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Cristina Gonz\u00e1lez D\u00edaz El objetivo general de la tesis doctoral es el an\u00e1lisis, tanto de forma como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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