{"id":112060,"date":"2018-03-11T10:38:49","date_gmt":"2018-03-11T10:38:49","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-orientacion-al-cliente-y-el-rendimiento-de-vendedores-en-los-servicios-financieros\/"},"modified":"2018-03-11T10:38:49","modified_gmt":"2018-03-11T10:38:49","slug":"la-orientacion-al-cliente-y-el-rendimiento-de-vendedores-en-los-servicios-financieros","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-orientacion-al-cliente-y-el-rendimiento-de-vendedores-en-los-servicios-financieros\/","title":{"rendered":"La orientaci\u00f3n al cliente y el rendimiento de vendedores en los servicios financieros"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Pedro Embid Herranz <\/strong><\/h2>\n<p>Resumen de la tesis nombre tesis: la orientaci\u00f3n al cliente y el rendimiento de los vendedores de servicios financieros. doctorando: pedro embid herranz. director: miguel mart\u00edn d\u00e1vila. departamento de comercializaci\u00f3n e investigaci\u00f3n de mercados. fa cultad de ciencias econ\u00f3micas y empresariales universidad complutense de Madrid. septiembre de 2011.   la tesis pretende plantear y validar los elementos clave de la orientaci\u00f3n al cliente en los servicios financieros. Igualmente, como un componente \u00edntimamente ligado a lo anterior se plantean tambi\u00e9n los aspectos esenciales de la venta de servicios financieros y del rendimiento y eficacia de los vendedores del sector. partiendo de una investigaci\u00f3n previa realizada con una gran variedad de prof esionales del sector, la tesis plantea la posibilidad de una relaci\u00f3n entre la orientaci\u00f3n al mercado y el cliente  y el rendimiento de los empleados de las entidades financieras.  los resultados obtenidos demuestran que el papel de la fuerza de vent as resulta determinante en la obtenci\u00f3n de los resultados de los propios vendedores. Es decir, que la mera orientaci\u00f3n al cliente y a la competencia de la organizaci\u00f3n no tienen una influencia directa relevante sino indirectamente, a trav\u00e9s de su inf luencia en la orientaci\u00f3n al cliente del vendedor.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La orientaci\u00f3n al cliente y el rendimiento de vendedores en los servicios financieros<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La orientaci\u00f3n al cliente y el rendimiento de vendedores en los servicios financieros <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Pedro Embid Herranz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/12\/2011<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Mart\u00edn D\u00e1vila<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda francisca Blasco l\u00f3pez <\/li>\n<li>M\u00aa del carmen Vela Garc\u00eda (vocal)<\/li>\n<li>Jaime Manera bassa (vocal)<\/li>\n<li>carmelo Mercado idoeta (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pedro Embid Herranz Resumen de la tesis nombre tesis: la orientaci\u00f3n al cliente y el rendimiento de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,986],"tags":[55445,56134,184379,7662,146365,223095],"class_list":["post-112060","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-complutense-de-madrid","tag-carmelo-mercado-idoeta","tag-jaime-manera-bassa","tag-maria-francisca-blasco-lopez","tag-miguel-martin-davila","tag-ma-del-carmen-vela-garcia","tag-pedro-embid-herranz"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/112060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=112060"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/112060\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=112060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=112060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=112060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}