{"id":112197,"date":"2018-03-11T10:39:04","date_gmt":"2018-03-11T10:39:04","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/prensa-de-distribucion-gratuita-auge-crisis-y-estabilizacion-del-mercado\/"},"modified":"2018-03-11T10:39:04","modified_gmt":"2018-03-11T10:39:04","slug":"prensa-de-distribucion-gratuita-auge-crisis-y-estabilizacion-del-mercado","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/prensa-de-distribucion-gratuita-auge-crisis-y-estabilizacion-del-mercado\/","title":{"rendered":"Prensa de distribuci\u00f3n gratuita : auge, crisis y estabilizaci\u00f3n del mercado."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Itziar Jimenez Berron <\/strong><\/h2>\n<p>Prensa de distribuci\u00f3n gratuita: auge, crisis y estabilizaci\u00f3n del mercado.  desde la aparici\u00f3n en febrero de 2000 del diario Madrid y m\u00e1s, el sector de la prensa de distribuci\u00f3n gratuita ha vivido un crecimiento sin precedentes en espa\u00f1a. En menos d e seis a\u00f1os, vieron la luz cuatro cabeceras de diarios gratuitos que act\u00faan a nivel nacional. 20 minutos, metro directo, qu\u00e9! Y adn llegaron a distribuir m\u00e1s de 4 millones de ejemplares, sumando casi nueve millones de lectores. Aunque al principio el  sector publicitario era esc\u00e9ptico, estos diarios de distribuci\u00f3n gratuita alcanzaron cifras muy elevadas de ingresos por este concepto.  este auge fue posible fundamentalmente porque los gratuitos aparecieron en un momento de crecimiento econ\u00f3mico. Sin embargo, a partir de 2008, el sector de la prensa se sumi\u00f3 en una crisis profunda. La crisis afect\u00f3 de manera especial a los diarios de distribuci\u00f3n gratuita, ya que su \u00fanica fuente de ingresos la constituyen los anuncios. No obstante, las malas condiciones econ\u00f3micas no hacen sino regular un mercado que muestra se\u00f1ales claras de saturaci\u00f3n.  en esta tesis se analiza la evoluci\u00f3n del mercado de los cuatro grandes diarios de distribuci\u00f3n gratuita espa\u00f1oles, tanto desde el punto de vista de su s lectores, como de sus anunciantes, con especial atenci\u00f3n a las causas y consecuencias de la crisis.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Prensa de distribuci\u00f3n gratuita : auge, crisis y estabilizaci\u00f3n del mercado.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Prensa de distribuci\u00f3n gratuita : auge, crisis y estabilizaci\u00f3n del mercado. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Itziar Jimenez Berron <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/01\/2012<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Sevillano Puente<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 ignacio Poblaci\u00f3n bernardo <\/li>\n<li>marisol Gomez aguilar (vocal)<\/li>\n<li>Francisco Javier Paniagua rojano (vocal)<\/li>\n<li>Javier Sierra s\u00e1nchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Itziar Jimenez Berron Prensa de distribuci\u00f3n gratuita: auge, crisis y estabilizaci\u00f3n del mercado. desde la aparici\u00f3n en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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