{"id":11228,"date":"2001-11-06T00:00:00","date_gmt":"2001-11-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estructura-y-estabilidad-de-las-creencias-en-la-formacion-de-la-intencion-de-uso-de-servicios\/"},"modified":"2001-11-06T00:00:00","modified_gmt":"2001-11-06T00:00:00","slug":"estructura-y-estabilidad-de-las-creencias-en-la-formacion-de-la-intencion-de-uso-de-servicios","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/estructura-y-estabilidad-de-las-creencias-en-la-formacion-de-la-intencion-de-uso-de-servicios\/","title":{"rendered":"Estructura y estabilidad de las creencias en la formaci\u00f3n de la intenci\u00f3n de uso de servicios."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Manuel Fern\u00e1ndez Polanco <\/strong><\/h2>\n<p>Este trabajo se enmarca del \u00e1mbito del estudio de los procesos de formaci\u00f3n de la intenci\u00f3n de compra, con especial referencia a las variables que involucran creencias del consumidor. El objetivo consiste en encontrar un modelo de comportamiento de compra en el que las estructuras de creencias se matengan estables cuando se cambia de objeto de intercambio. La aplicaci\u00f3n se lleva a cabo en los mercados de servicios.  partiendo de una revisi\u00f3n de las aportaciones te\u00f3ricas sobre la formaci\u00f3n de las intenciones de compra se plantea un modelo de comportamiento de compra que se contrasta en dos servicios distintos. Las variables independientes son:la estructura cognitiva, la estructura normativa, el h\u00e1biro y la calidad percibida en el servicio. Estas actuar\u00e1n sobre la actitud y la intenci\u00f3n.  el contraste de las hip\u00f3tesis, llevado a cabo mediante el ajsute de modelos de ecuaciones estructurales con variables latentes, confirma un mismo modelo en los dos servicios estudiados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estructura y estabilidad de las creencias en la formaci\u00f3n de la intenci\u00f3n de uso de servicios.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estructura y estabilidad de las creencias en la formaci\u00f3n de la intenci\u00f3n de uso de servicios. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Manuel Fern\u00e1ndez Polanco <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Cantabria<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/06\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan  Antonio Trespalacios Gutierrez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rodolfo Vazquez casielles <\/li>\n<li>santos m Ruesga benito (vocal)<\/li>\n<li>enrique Martin armario (vocal)<\/li>\n<li>Miguel Mart\u00edn d\u00e1vila (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Manuel Fern\u00e1ndez Polanco Este trabajo se enmarca del \u00e1mbito del estudio de los procesos de formaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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