{"id":112292,"date":"2018-03-11T10:39:09","date_gmt":"2018-03-11T10:39:09","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-mision-de-servicio-publico-de-tve-internacional-audiencias-y-mercados\/"},"modified":"2018-03-11T10:39:09","modified_gmt":"2018-03-11T10:39:09","slug":"la-mision-de-servicio-publico-de-tve-internacional-audiencias-y-mercados","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/comunicaciones-sociales\/la-mision-de-servicio-publico-de-tve-internacional-audiencias-y-mercados\/","title":{"rendered":"La misi\u00f3n de servicio p\u00fablico de tve internacional: audiencias y mercados."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Luis Rosario  Albert <\/strong><\/h2>\n<p>El objeto de estudio de la investigaci\u00f3n es tve internacional, el primer canal de televisi\u00f3n internacional del difusor p\u00fablico espa\u00f1ol, radio televisi\u00f3n espa\u00f1ola (rtve). Desde 1989, tve internacional es un servicio de televisi\u00f3n transnacional dirigido a la emigraci\u00f3n espa\u00f1ola y a las audiencias hispanohablantes de europa y am\u00e9rica. En la actualidad, tve internacional se distribuye a trav\u00e9s de una moderna red de sat\u00e9lites en europa, am\u00e9rica, asia, \u00e1frica y ocean\u00eda. La investigaci\u00f3n se propone analizar si el  lanzamiento y la buena imagen de tve internacional en el mercado latinoamericano responde a una estrategia corporativa, que, adem\u00e1s de buscar un rendimiento econ\u00f3mico, representa una actividad directamente asociada a la misi\u00f3n de servicio p\u00fablico de rtve.  \tel an\u00e1lisis del entorno externo y el entorno interno de tve internacional se enmarca en el periodo 1989 \u00c2\u00bf 2008. El examen del entorno externo de tve internacional  comprende los factores tecnol\u00f3gicos, poli\u00ed\u00actico-legales e internacionales. Incluye tambi\u00e9n un recorrido hist\u00f3rico sobre el origen y el desarrollo de las organizaciones que han dinamizado la televisi\u00f3n transnacional, la relaci\u00f3n entre el programa hispasat, el estado espa\u00f1ol y las primeras ofertas de televisi\u00f3n transnacionales originadas desde espa\u00f1a. Adem\u00e1s se analiza la estructura de gobierno, el modelo de financiaci\u00f3n y el desarrollo de los canales internacionales de los principales difusores p\u00fablicos europeos y, por \u00faltimo, se comparan los \u00edndices de audiencia de tve internacional con otros canales internacionales p\u00fablicos europeos en am\u00e9rica latina durante el periodo 2001 \u00c2\u00bf 2006. El an\u00e1lisis del entorno interno examina las fortalezas y debilidades de tve internacional en el marco legal, la estructura de gobierno y el modelo de  financiaci\u00f3n de rtve. Las dimensiones principales para valorar la misi\u00f3n de tve internacional han sido la organizaci\u00f3n, financiaci\u00f3n, programaci\u00f3n, distribuci\u00f3n y la satisfacci\u00f3n de las audiencias internacionales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La misi\u00f3n de servicio p\u00fablico de tve internacional: audiencias y mercados.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La misi\u00f3n de servicio p\u00fablico de tve internacional: audiencias y mercados. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Luis Rosario  Albert <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Navarra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/01\/2012<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mercedes Medina Laveron<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: carmen Pe\u00f1afiel <\/li>\n<li>Jos\u00e9 Fern\u00e1ndez beaumont (vocal)<\/li>\n<li>monica Herrero subias (vocal)<\/li>\n<li>Mar\u00eda isabel Fern\u00e1ndez alonso (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Luis Rosario Albert El objeto de estudio de la investigaci\u00f3n es tve internacional, el primer canal de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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