{"id":113095,"date":"2018-03-11T10:40:24","date_gmt":"2018-03-11T10:40:24","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/etica-y-responsabilidad-social-elementos-para-fortalecer-el-prestigio-de-la-empresa-y-su-permanencia-en-el-mercado\/"},"modified":"2018-03-11T10:40:24","modified_gmt":"2018-03-11T10:40:24","slug":"etica-y-responsabilidad-social-elementos-para-fortalecer-el-prestigio-de-la-empresa-y-su-permanencia-en-el-mercado","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/estudios-de-desarrollo-economico\/etica-y-responsabilidad-social-elementos-para-fortalecer-el-prestigio-de-la-empresa-y-su-permanencia-en-el-mercado\/","title":{"rendered":"\u00e9tica y responsabilidad social: elementos para fortalecer el prestigio de la empresa y su permanencia en el mercado"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Marbella Araceli G\u00f3mez Lemus <\/strong><\/h2>\n<p>\u00e9sta investigaci\u00f3n tuvo como campo de estudio 60 medianas empresas  tabasque\u00f1as incorporadas al sistema de informaci\u00f3n empresarial mexicano, con  la finalidad de  conocer si \u00e9stas realizan acciones que les permitan  generar un ambiente \u00e9tico al interior y exterior de las mismas,   detectar si tienen conocimiento de la responsabilidad social corporativa (rsc), conocer qu\u00e9 acciones  realizan, qui\u00e9nes las implementan  a qui\u00e9nes benefician y cu\u00e1les son sus alcances. La investigaci\u00f3n se  bas\u00f3 en un enfoque mixto, se utiliz\u00f3 como instrumento  el cuestionario y para el procesamiento de los datos se apoy\u00f3  en la estad\u00edstica descriptiva y el software estad\u00edstico spss. Los resultados muestran que las medianas empresas est\u00e1n conscientes de la importancia de la \u00e9tica empresarial,  67% han implementado documentos \u00e9ticos y procuran difundirlos utilizando m\u00e1s de una alternativa. En que se carece de ellos, 56% se encuentran en proceso de elaboraci\u00f3n, 22% consideran que pueden implementar la \u00e9tica sin documentos y el otro 22% no  ve la utilidad de contar con ellos o bien consideran que la \u00e9tica no est\u00e1 relacionada con los negocios.  El 100%  de las empresas le proporcionan alg\u00fan   grado de importancia a las acciones de rsc enfocadas a sus interlocutores y s\u00f3lo un 6 y 17% respectivamente consideran que las acciones enfocadas a los proveedores y a la comunidad carecen de importancia. El 100% de las empresas realizan acciones de rsc, 100% se enfoca a acciones relacionadas con la salud, 89%  a la educaci\u00f3n, 75% al arte-cultura y 77% al cuidado del medio ambiente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00e9tica y responsabilidad social: elementos para fortalecer el prestigio de la empresa y su permanencia en el mercado<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00e9tica y responsabilidad social: elementos para fortalecer el prestigio de la empresa y su permanencia en el mercado <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Marbella Araceli G\u00f3mez Lemus <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de catalunya<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/07\/2012<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Llu\u00eds Mar\u00eda Armengou Marsans<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: josep Coll bertran <\/li>\n<li>Jos\u00e9 Luis Fern\u00e1ndez fern\u00e1ndez (vocal)<\/li>\n<li>josep Miralles massanes (vocal)<\/li>\n<li>Antonio Argandona ramiz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Marbella Araceli G\u00f3mez Lemus \u00e9sta investigaci\u00f3n tuvo como campo de estudio 60 medianas empresas tabasque\u00f1as incorporadas al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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