{"id":113866,"date":"2018-03-11T10:41:37","date_gmt":"2018-03-11T10:41:37","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/posicionamiento-anala%c2%adtico-de-las-operadoras-de-telefona%c2%ada-movilestudio-comparativo-entre-espana-y-ecuador\/"},"modified":"2018-03-11T10:41:37","modified_gmt":"2018-03-11T10:41:37","slug":"posicionamiento-anala%c2%adtico-de-las-operadoras-de-telefona%c2%ada-movilestudio-comparativo-entre-espana-y-ecuador","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/complutense-de-madrid\/posicionamiento-anala%c2%adtico-de-las-operadoras-de-telefona%c2%ada-movilestudio-comparativo-entre-espana-y-ecuador\/","title":{"rendered":"Posicionamiento anal\u00edtico de las operadoras de telefon\u00edam\u00f3vil:estudio comparativo entre espa\u00f1a y ecuador."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Lourdes Alexandra Benitez Burgos <\/strong><\/h2>\n<p>Titulo de la tesis posicionamiento anal\u00edtico de las operadoras de telefon\u00eda m\u00f3vil estudio comparativo entre espa\u00f1a y ecuador. Doctorando alexandra ben\u00edtez burgos. Introducci\u00f3n. Esta tesis doctoral aborda uno de los fen\u00f3menos que ha revolucionado y marcado un hito en la comunicaci\u00f3n a nivel mundial, no solo por su car\u00e1cter din\u00e1mico e innovador sino tambi\u00e9n por su car\u00e1cter evolutivo que ha pasado de comunicar personas a trav\u00e9s de un tel\u00e9fono a conectar personas a trav\u00e9s de dispositivos t\u00e1ctiles . La telefon\u00eda m\u00f3vil, el servicio que ha permitido conseguir lo anterior est\u00e1 presente en todos los pa\u00edses sean estos desarrollados o en v\u00edas de desarrollo. Las perspectivas de crecimiento de este servicio en mercados maduros como el espa\u00f1ol y en mer cados de pleno crecimiento (en corporaci\u00f3n con la regi\u00f3n europea) como el ecuatoriano, ha llevado a indagar sobre el an\u00e1lisis de la percepci\u00f3n que tienen los usuarios sobre las marcas operadores de dicho sector comparativamente entre pa\u00edses. El objet ivo general de la presente tesis doctoral se basa en analizar el posicionamiento perceptual de las operadoras del mercado de telefon\u00eda m\u00f3vil, en su correspondiente contexto competidor, comparativamente entre la ciudad de Madrid espa\u00f1a y la ciudad de<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Posicionamiento anal\u00edtico de las operadoras de telefon\u00edam\u00f3vil:estudio comparativo entre espa\u00f1a y ecuador.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Posicionamiento anal\u00edtico de las operadoras de telefon\u00edam\u00f3vil:estudio comparativo entre espa\u00f1a y ecuador. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Lourdes Alexandra Benitez Burgos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/02\/2013<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Joaquin Sanchez Herrera<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda francisca Blasco l\u00f3pez <\/li>\n<li>Ana bel\u00e9n Sebasti\u00e1n morillas (vocal)<\/li>\n<li>margarita yolanda Yustas l\u00f3pez (vocal)<\/li>\n<li>julio Cervi\u00f1o fern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Lourdes Alexandra Benitez Burgos Titulo de la tesis posicionamiento anal\u00edtico de las operadoras de telefon\u00eda m\u00f3vil estudio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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