{"id":113910,"date":"2013-06-03T00:00:00","date_gmt":"2013-06-03T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-eficacia-de-internet-como-medio-de-comunicacion-en-el-sector-tura%c2%adstico-espanol-el-branding-en-los-web-tura%c2%adsticos\/"},"modified":"2013-06-03T00:00:00","modified_gmt":"2013-06-03T00:00:00","slug":"la-eficacia-de-internet-como-medio-de-comunicacion-en-el-sector-tura%c2%adstico-espanol-el-branding-en-los-web-tura%c2%adsticos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/la-eficacia-de-internet-como-medio-de-comunicacion-en-el-sector-tura%c2%adstico-espanol-el-branding-en-los-web-tura%c2%adsticos\/","title":{"rendered":"La eficacia de internet como medio de comunicaci\u00f3n en el sector tur\u00edstico espa\u00f1ol. el branding en los web tur\u00edsticos."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Victoria Martin Martin <\/strong><\/h2>\n<p>\u00c2\u00bfla eficacia de internet como medio de comunicaci\u00f3n en el sector tur\u00edstico espa\u00f1ol. El branding en los web tur\u00edsticos\u00c2\u00bf  la presente tesis doctoral es consecuencia de un inter\u00e9s generalizado en la sociedad actual por conseguir la m\u00e1xima eficacia de un  medio emergente y de gran proyecci\u00f3n como es internet, en un sector vital para la econom\u00eda espa\u00f1ola, como es el sector tur\u00edstico. internet est\u00e1 dando lugar a profundas transformaciones en la sociedad, desde todos los enfoques posibles: una nueva for ma de relacionarse, de contratar servicios, de conseguir informaci\u00f3n, de utilizar los medios\u00c2\u00bf el objetivo principal de la investigaci\u00f3n es proponer un modelo comunicacional que sea aplicable a la creaci\u00f3n de web tur\u00edsticas. para conseguir ese objetiv o se ha dise\u00f1ado una investigaci\u00f3n triangular donde est\u00e1n presentes, los elementos que intervienen en la comunicaci\u00f3n tur\u00edstica: mensaje, emisor y receptor. la hip\u00f3tesis principal es que las web pueden estar siendo infravaloradas en la creaci\u00f3n de br anding de los destinos tur\u00edsticos. las conclusiones son que muchos destinos tur\u00edsticos no establecen diferencias a pesar de que sus destinos son \u00fanicos, que no se est\u00e1 aprovechando el medio con todo su potencial: madurez media baja. se propone un mod elo de comunicaci\u00f3n en la web tur\u00edstica que incluye todas las posibilidades del medio, los objetivos de los emisores y los deseos de los receptores.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La eficacia de internet como medio de comunicaci\u00f3n en el sector tur\u00edstico espa\u00f1ol. el branding en los web tur\u00edsticos.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La eficacia de internet como medio de comunicaci\u00f3n en el sector tur\u00edstico espa\u00f1ol. el branding en los web tur\u00edsticos. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Victoria Martin Martin <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 06\/03\/2013<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ubaldo Cuesta Cambra<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco Garc\u00eda Garc\u00eda <\/li>\n<li>ofelia Giquel arribas (vocal)<\/li>\n<li>Marta Perlado lamo de espinosa (vocal)<\/li>\n<li>Antonio Rodr\u00edguez ruibal (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Victoria Martin Martin \u00c2\u00bfla eficacia de internet como medio de comunicaci\u00f3n en el sector tur\u00edstico espa\u00f1ol. El [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[986,324],"tags":[214171,7470,44912,157019,49494,226024],"class_list":["post-113910","post","type-post","status-publish","format-standard","hentry","category-complutense-de-madrid","category-psicologia","tag-antonio-rodriguez-ruibal","tag-francisco-garcia-garcia","tag-marta-perlado-lamo-de-espinosa","tag-ofelia-giquel-arribas","tag-ubaldo-cuesta-cambra","tag-victoria-martin-martin"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/113910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=113910"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/113910\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=113910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=113910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=113910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}