{"id":11517,"date":"2018-03-09T08:56:55","date_gmt":"2018-03-09T08:56:55","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-social-una-aplicacion-al-caso-de-manos-unidas-campana-contra-el-hambre\/"},"modified":"2018-03-09T08:56:55","modified_gmt":"2018-03-09T08:56:55","slug":"marketing-social-una-aplicacion-al-caso-de-manos-unidas-campana-contra-el-hambre","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/marketing-social-una-aplicacion-al-caso-de-manos-unidas-campana-contra-el-hambre\/","title":{"rendered":"Marketing social: una aplicaci\u00f3n al caso de manos unidas. campa\u00f1a contra el hambre"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Jose Montero Simo <\/strong><\/h2>\n<p>Desarrolla un modelo de gesti\u00f3n para las ongd en su labor en el norte. dicho modelo se basa en la filosof\u00eda del marketing, construyendose por tanto, sobre la creencia de la participaci\u00f3n de las ongd, en una relaci\u00f3n de intercambio donde se satisfacen a las distintas partes que intervienen.  el modelo propuesto se resume en un decalogo donde se muestran las lineas de acci\u00f3n a seguir para optimizar de forma eficaz y eficiente los escasos recursos econ\u00f3micos y humanos con los que se cuenta.  de otro lado, se desarrollo, un estudio empirico donde se analiza, el grado de aplicaci\u00f3n del modelo de gesti\u00f3n propuesto, en la ongd manos unidas campa\u00f1a contral el hambre.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing social: una aplicaci\u00f3n al caso de manos unidas. campa\u00f1a contra el hambre<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing social: una aplicaci\u00f3n al caso de manos unidas. campa\u00f1a contra el hambre <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Jose Montero Simo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00f3rdoba<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/06\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jes\u00fas Nicolas Ramirez Sobrino<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Titos moreno <\/li>\n<li>Antonio Clavero barranquero (vocal)<\/li>\n<li> Ortega carpio Mar\u00eda  luz (vocal)<\/li>\n<li>pedro Jos\u00e9 Cabrera cabrera (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Jose Montero Simo Desarrolla un modelo de gesti\u00f3n para las ongd en su labor en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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