{"id":115734,"date":"2014-02-06T00:00:00","date_gmt":"2014-02-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estrategias-de-diferenciacion-en-la-exportacion-de-productos-ecologicos-de-argentina\/"},"modified":"2014-02-06T00:00:00","modified_gmt":"2014-02-06T00:00:00","slug":"estrategias-de-diferenciacion-en-la-exportacion-de-productos-ecologicos-de-argentina","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/estrategias-de-diferenciacion-en-la-exportacion-de-productos-ecologicos-de-argentina\/","title":{"rendered":"Estrategias de diferenciaci\u00f3n en la exportaci\u00f3n de productos ecol\u00f3gicos  de argentina"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ana Clara Minetti <\/strong><\/h2>\n<p>La agricultura ecol\u00f3gica ha adquirido una importancia creciente en los \u00faltimos a\u00f1os, siendo argentina el segundo pa\u00eds del mundo en superficie destinada a su producci\u00f3n, la mayor parte de la cual se exporta, principalmente a estados unidos y la uni\u00f3n europea. Dada la importancia de la exportaci\u00f3n de los productos ecol\u00f3gicos en argentina, y la ausencia de investigaciones previas, se pretende conocer en esta investigaci\u00f3n cu\u00e1les son las estrategias de diferenciaci\u00f3n seguidas por los exportadores de este pa\u00eds.En esta tesis se analiza la evoluci\u00f3n y situaci\u00f3n actual de la agricultura ecol\u00f3gica en los principales pa\u00edses del mundo y, en especial, de argentina. Asimismo, se analizan los comportamientos de los mercados de consumo de alimentos ecol\u00f3gicos y las estrategias de marketing seguidas por las empresas vendedoras.En la investigaci\u00f3n emp\u00edrica llevada a cabo, con una muestra de 66 empresas exportadoras, se analizan las caracter\u00edsticas y comportamientos de las empresas, los atributos de los productos ecol\u00f3gicos que son valorados en el mercado exterior y las actitudes de los encuestados, con el fin de determinar las estrategias de diferenciaci\u00f3n llevadas a cabo por los exportadores argentinos. Los resultados de la investigaci\u00f3n ponen de manifiesto la influencia de las caracter\u00eds\u00c2\u00acticas de las empresas y los atributos de los productos en las estrategias de diferenciaci\u00f3n, as\u00ed como el distinto posicionamiento de las empresas a que dan lugar tales atributos. Finalmente, se detecta la existencia de grupos de empresas con estrategias de diferenciaci\u00f3n distintas en funci\u00f3n de los atributos del producto percibidos y de las actitudes hacia la producci\u00f3n ecol\u00f3gica<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estrategias de diferenciaci\u00f3n en la exportaci\u00f3n de productos ecol\u00f3gicos  de argentina<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estrategias de diferenciaci\u00f3n en la exportaci\u00f3n de productos ecol\u00f3gicos  de argentina <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ana Clara Minetti <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alcal\u00e1<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 02\/06\/2014<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Santesmases Mestre<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ignacio Cruz roche <\/li>\n<li>Miguel \u00e1ngel D\u00edaz mier (vocal)<\/li>\n<li>antoni Serra cantallops (vocal)<\/li>\n<li>julio Cervi\u00f1o fern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ana Clara Minetti La agricultura ecol\u00f3gica ha adquirido una importancia creciente en los \u00faltimos a\u00f1os, siendo argentina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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