{"id":11590,"date":"2018-03-09T08:57:02","date_gmt":"2018-03-09T08:57:02","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-y-comercializacion-de-informacion-documental-electronica\/"},"modified":"2018-03-09T08:57:02","modified_gmt":"2018-03-09T08:57:02","slug":"marketing-y-comercializacion-de-informacion-documental-electronica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/marketing-y-comercializacion-de-informacion-documental-electronica\/","title":{"rendered":"Marketing y comercializaci\u00f3n de informaci\u00f3n documental electr\u00f3nica"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio  Salvador SanJuan  Perez <\/strong><\/h2>\n<p>Lejos de la perspectiva que entiende la labor documental como propia de objetivos y funciones exclusivamente sociales y cient\u00edficos, marketing y comercializaci\u00f3n de informaci\u00f3n documental electr\u00f3nica (ide) argumenta que la documentaci\u00f3n y m\u00e1s concretamente la ide se ha convertido en un producto comercial b\u00e1sico y altamente rentable dentro del mundo del e-business, del e-commerce y, de hecho, en todo el sistema empresarial en su sentido m\u00e1s amplio. En realidad, se puede afirmar que la ide  es uno de los valores a\u00f1adidos esenciales de la denominada \u00abnueva econom\u00eda\u00bb y su adecuado manejo representa una de las ventajas competitivas sostenibles m\u00e1s s\u00f3lidas del hipersector de la comunicaci\u00f3n electr\u00f3nica. Adem\u00e1s de delimitar su propio concepto, en esta investigaci\u00f3n se estudia la informaci\u00f3n documental electr\u00f3nica como producto susceptible de comercializarse con las t\u00e9cnicas de marketing generales, al igual que cualquier otro producto, eso s\u00ed, con algunas peculiaridades que se detallan a lo largo de la investigaci\u00f3n. Asimismo se describe la abultada presencia  de la ide en todo el sistema empresarial y se resalta la importancia de un enfoque profesional en la intermediaci\u00f3n documental electr\u00f3nica.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing y comercializaci\u00f3n de informaci\u00f3n documental electr\u00f3nica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing y comercializaci\u00f3n de informaci\u00f3n documental electr\u00f3nica <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio  Salvador SanJuan  Perez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/06\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 L\u00f3pez Yepes<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: teodoro Gonzalez ballesteros <\/li>\n<li>Juan Ros garcia (vocal)<\/li>\n<li>valent\u00edn alejandro Mart\u00ednez fern\u00e1ndez (vocal)<\/li>\n<li>Francisco Campos freire (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Salvador SanJuan Perez Lejos de la perspectiva que entiende la labor documental como propia de objetivos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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