{"id":11674,"date":"2018-03-09T08:57:09","date_gmt":"2018-03-09T08:57:09","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-lengua-inglesa-en-la-publicidad-espanola-una-aproximacion-pragmatica\/"},"modified":"2018-03-09T08:57:09","modified_gmt":"2018-03-09T08:57:09","slug":"la-lengua-inglesa-en-la-publicidad-espanola-una-aproximacion-pragmatica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/la-lengua-inglesa-en-la-publicidad-espanola-una-aproximacion-pragmatica\/","title":{"rendered":"La lengua inglesa en la publicidad espa\u00f1ola: una aproximacion pragmatica"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ramiro Duran Martinez <\/strong><\/h2>\n<p>Nuestro trabajo de investigaci\u00f3n tienen como objeto de estudio uno de los rangos del discurso publicitario. Dentro de las diversas caracteristicas que la comunicaci\u00f3n publicitaria manifiesta nos hemos centrado en el analisis de los diferentes factores linguisticos atribuibles al influjo angloamericano en la publicidad espa\u00f1ola, factores que van desde el continuo uso de anglicismos, mas o menos integrados en el sistema linguistico espa\u00f1ol, hasta la utilizacion de textos escritos en lengua inglesa para promocionar producto dirigidos a un publico cuya lengua de uso comun es el espa\u00f1ol.  la situaci\u00f3n comunicativa que se produce cuando el emisor envia conscientemente un estimulo linguistico al destinatario en un idioma que no es de uso habitual buscando conseguir su persuasi\u00f3n es un fen\u00f3meno que merece un minucioso analisis. Consideramos que los modelos del c\u00f3digo no han llegado a encontrar una explicaci\u00f3n convincente para esta particular situaci\u00f3n comuniativa, algo que s\u00ed puede conseguirse aplicando los postulads fundamentales de la comunicaci\u00f3n inferencial. En este trabajo estudiaremos el fen\u00f3meno que hemos mencionado siguiendo los principios establecidos por la teoria de la relevancia desarrollada en 1986 por dan sperber y deirdre wilson.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La lengua inglesa en la publicidad espa\u00f1ola: una aproximacion pragmatica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La lengua inglesa en la publicidad espa\u00f1ola: una aproximacion pragmatica <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ramiro Duran Martinez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Salamanca<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/06\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Pilar Alonso Rodriguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mercedes Marcos sanchez <\/li>\n<li>Manuel Ferreiro fernandez (vocal)<\/li>\n<li>cristina Valdes rodriguez (vocal)<\/li>\n<li>Fernando Beltr\u00e1n llavador (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ramiro Duran Martinez Nuestro trabajo de investigaci\u00f3n tienen como objeto de estudio uno de los rangos del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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