{"id":116961,"date":"2018-03-11T10:46:17","date_gmt":"2018-03-11T10:46:17","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/publizitate-elebiduna-gaztelania-euskara-zertze-prozedura-testuen-egokitasuna-eta-iragarkien-hautematea\/"},"modified":"2018-03-11T10:46:17","modified_gmt":"2018-03-11T10:46:17","slug":"publizitate-elebiduna-gaztelania-euskara-zertze-prozedura-testuen-egokitasuna-eta-iragarkien-hautematea","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociolinguistica\/publizitate-elebiduna-gaztelania-euskara-zertze-prozedura-testuen-egokitasuna-eta-iragarkien-hautematea\/","title":{"rendered":"Publizitate elebiduna (gaztelania-euskara). zertze-prozedura, testuen egokitasuna eta iragarkien hautematea"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Estitxu Garai Artetxe <\/strong><\/h2>\n<p>Nazioarteko tesi honek euskarazko publizitateari jarri nahi dio begia. Horretarako alabaina, publizitate elebiduna du aztergai. Ikerketaren muina honakoa da: iragarkiak gaztelaniarekin batera ekoizteak euskarazko aleetan duen eragaina. Egileak prozedura bere osotasunean ikertu du: iragarkien zertze prozedura &#8211; sakoneko elkarrizketen bidez-; testu elebidunen egokitasuna &#8211; eduki-analisia baliatuta: eta, azkenik, hartzaileen hautematea &#8211; fokus-taldeetan-. Ondorioek gaur egungo prozeduaren gabeziak azaleratzen dituzte. Halaber, publizitate benetan elebiduna ekoizteko hainbat gomendio ematen ditu egileak.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Publizitate elebiduna (gaztelania-euskara). zertze-prozedura, testuen egokitasuna eta iragarkien hautematea<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Publizitate elebiduna (gaztelania-euskara). zertze-prozedura, testuen egokitasuna eta iragarkien hautematea <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Estitxu Garai Artetxe <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 19\/12\/2014<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ainara Larrondo Ureta<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: josu Amezaga albizu <\/li>\n<li>helen Kelly holmes (vocal)<\/li>\n<li>aitor Zuberrogoitia espilla (vocal)<\/li>\n<li>ainhoa Larra\u00f1aga elorza (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Estitxu Garai Artetxe Nazioarteko tesi honek euskarazko publizitateari jarri nahi dio begia. Horretarako alabaina, publizitate elebiduna du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12373,12909,4827,3676],"tags":[141243,195092,66597,230694,230695,12932],"class_list":["post-116961","post","type-post","status-publish","format-standard","hentry","category-bilinguismo","category-pais-vasco-euskal-herriko-unibertsitatea","category-publicidad","category-sociolinguistica","tag-ainara-larrondo-ureta","tag-ainhoa-larranaga-elorza","tag-aitor-zuberrogoitia-espilla","tag-estitxu-garai-artetxe","tag-helen-kelly-holmes","tag-josu-amezaga-albizu"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/116961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=116961"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/116961\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=116961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=116961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=116961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}