{"id":117505,"date":"2018-03-11T10:47:03","date_gmt":"2018-03-11T10:47:03","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-fidelidad-del-consumidor-en-la-distribucion-detallista\/"},"modified":"2018-03-11T10:47:03","modified_gmt":"2018-03-11T10:47:03","slug":"la-fidelidad-del-consumidor-en-la-distribucion-detallista","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/complutense-de-madrid\/la-fidelidad-del-consumidor-en-la-distribucion-detallista\/","title":{"rendered":"La fidelidad del consumidor en la distribuci\u00f3n detallista."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Enrique Carvajal Zaera <\/strong><\/h2>\n<p>El objeto de la tesis es comprender y valorar los elementos que generan satisfacci\u00f3n y fidelidad en el cliente. As\u00ed bas\u00e1ndonos en investigaciones ya existentes, hemos localizado las diferentes variables que pueden generar satisfacci\u00f3n en el consumidor en el sector de la distribuci\u00f3n. Centr\u00e1ndonos en una \u00fanica categor\u00eda de productos, la investigaci\u00f3n se realiza en tres formatos de tienda: hipermercados, supermercados y tiendas de conveniencia, al responder cada formato a un comportamiento de compra diferente por parte del consumidor y del distribuidor. De este modo, se puede valorar la importancia de las variables de fidelizaci\u00f3n en cada formato de tienda. Utilizando t\u00e9cnicas cuantitativas y cualitativas, se obtiene un diagn\u00f3stico de tres grandes dimensiones que permiten valorar la fidelidad del cliente. Por otro lado, el estudio concluye que el formato de tienda modera la relaci\u00f3n entre satisfacci\u00f3n y fidelidad del cliente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La fidelidad del consumidor en la distribuci\u00f3n detallista.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La fidelidad del consumidor en la distribuci\u00f3n detallista. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Enrique Carvajal Zaera <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/05\/2015<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>M. Luisa Garc\u00eda Guardia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco Garc\u00eda Garc\u00eda <\/li>\n<li>david bruce Allen (vocal)<\/li>\n<li>m. \u00e1ngeles Oviedo garcia (vocal)<\/li>\n<li>Francisco de asis D\u00edez mart\u00edn (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Enrique Carvajal Zaera El objeto de la tesis es comprender y valorar los elementos que generan satisfacci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[986,5099],"tags":[231498,231497,124787,7470,54474,77863],"class_list":["post-117505","post","type-post","status-publish","format-standard","hentry","category-complutense-de-madrid","category-marketing","tag-david-bruce-allen","tag-enrique-carvajal-zaera","tag-francisco-de-asis-diez-martin","tag-francisco-garcia-garcia","tag-m-angeles-oviedo-garcia","tag-m-luisa-garcia-guardia"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/117505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=117505"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/117505\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=117505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=117505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=117505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}