{"id":118143,"date":"2015-02-10T00:00:00","date_gmt":"2015-02-10T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comunicacion-y-crisis-un-plan-estrategico\/"},"modified":"2015-02-10T00:00:00","modified_gmt":"2015-02-10T00:00:00","slug":"comunicacion-y-crisis-un-plan-estrategico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/complutense-de-madrid\/comunicacion-y-crisis-un-plan-estrategico\/","title":{"rendered":"Comunicaci\u00f3n y crisis: un plan estrat\u00e9gico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Jes\u00fas Merino Poyo <\/strong><\/h2>\n<p>Teseo tesis: \u00c2\u00bfcomunicaci\u00f3n y crisis: un plan estrat\u00e9gico\u00c2\u00bf nombre: mar\u00eda jes\u00fas merino poyo las empresas y organizaciones planifican minuciosamente y con detalle sus estrategias de comunicaci\u00f3n, para hacer llegar sus mensajes a las audiencias concretas a las que quieren dirigirse y de las que pretenden obtener un fin. para enfrentarnos a la gesti\u00f3n de la comunicaci\u00f3n en momentos de crisis hay que prepararse antes de que aparezca, para lo que, prepararemos planes t\u00e9cnicos que involucren a todos los departamentos necesarios de la organizaci\u00f3n y, tendremos a mano y listos para ser utilizados el plan de comunicaci\u00f3n y el manual de crisis. Para evitar que la crisis se desencadene tendremos que saber identificar se\u00f1ales que nos lo indique, mientras que una vez se haya desencadenado tendremos que solventarla, atajarla y minimizar los da\u00f1os provocados. Por \u00faltimo tendremos que hacer la gesti\u00f3n post-crisis evaluando los da\u00f1os, tratando de aprender de los errores y promoviendo el refuerzo de la empresa. toda crisis suele anunciar su llegada. La prevenci\u00f3n es la mejor defensa contra las crisis. Para el departamento de comunicaci\u00f3n, durante una crisis la primera preocupaci\u00f3n tiene que ser guardar la buena imagen corporativa de la empresa y la de sus productos. hoy en d\u00eda derivado de la rapidez y de la inmediatez de las nuevas tecnolog\u00edas, cualquier peque\u00f1o incidente puede convertirse en una crisis mayor. Sin embargo, tiene que ser aprovechada por la empresa para informar a las audiencias de lo que est\u00e1n haciendo en pro de la soluci\u00f3n de los problemas. De ah\u00ed, podemos concluir que una crisis puede llegar a ser una fuente de oportunidades.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comunicaci\u00f3n y crisis: un plan estrat\u00e9gico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comunicaci\u00f3n y crisis: un plan estrat\u00e9gico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Jes\u00fas Merino Poyo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 02\/10\/2015<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Davara Rodr\u00edguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda teresa Garc\u00eda nieto <\/li>\n<li>almudena Garc\u00eda manso (vocal)<\/li>\n<li>Mar\u00eda Alcala-santaella oria de rueda (vocal)<\/li>\n<li>m\u00f3nica Vi\u00f1aras abad (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Jes\u00fas Merino Poyo Teseo tesis: \u00c2\u00bfcomunicaci\u00f3n y crisis: un plan estrat\u00e9gico\u00c2\u00bf nombre: mar\u00eda jes\u00fas merino poyo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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