{"id":118173,"date":"2018-03-11T10:48:01","date_gmt":"2018-03-11T10:48:01","guid":{"rendered":""},"modified":"2018-03-11T10:48:01","modified_gmt":"2018-03-11T10:48:01","slug":"la-gestion-de-las-campanas-sociales-como-estrategia-de-responsabilidad-social-en-la-radio-comercial-peruana-analisis-de-la-campana-alos-primeros-tres-anos-deciden-la-vida-alicorp-y-rpp-noticias","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/la-gestion-de-las-campanas-sociales-como-estrategia-de-responsabilidad-social-en-la-radio-comercial-peruana-analisis-de-la-campana-alos-primeros-tres-anos-deciden-la-vida-alicorp-y-rpp-noticias\/","title":{"rendered":"La gesti\u00f3n de las campa\u00f1as sociales como estrategia de responsabilidad social en la radio comercial peruana. an\u00e1lisis de la campa\u00f1a \u00c2\u00bflos primeros tres a\u00f1os deciden la vida alicorp y rpp noticias juntos por la nutrici\u00f3n infantil. (2006-2008)"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Julianna Paola Ram\u00edrez Lozano <\/strong><\/h2>\n<p>The work aims to present the concept, characteristics, types and characteristics of the management of social campaigns, understood as a strategy of social responsibility in the communication media, approaching the specific case of the campaign produced by the peruvian radio station rpp noticias in partnership with the food company alicorp.  the thesis is organized into 4 chapters. The first chapter provides a theoretical frame of the main contributions about social responsibility and social campaigns in media companies. The second chapter describes the current peruvian radio market with special reference to social campaigns organized by public, private and third sector. The third chapter presents the group rpp, the radio company owns of rpp noticias, and produced the social campaign on child nutrition. Finally, the fourth chapter analyzes the campaign and proposes a model for developing social campaigns from the perspective of social responsibility. To do this, a set of conditions, variables and evaluation indicators that will generate a share on the company and its stakeholders benefit established.  the research concludes that social campaigns on commercial radio put in value the ability of the medium to contribute to the development of public policies, placing an item on the agenda and, through a set of content and actions, inform and educate listeners to address social problems, in this case chronic child malnutrition.     key words: radio, social responsibility, social campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gesti\u00f3n de las campa\u00f1as sociales como estrategia de responsabilidad social en la radio comercial peruana. an\u00e1lisis de la campa\u00f1a \u00c2\u00bflos primeros tres a\u00f1os deciden la vida alicorp y rpp noticias juntos por la nutrici\u00f3n infantil. (2006-2008)<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gesti\u00f3n de las campa\u00f1as sociales como estrategia de responsabilidad social en la radio comercial peruana. an\u00e1lisis de la campa\u00f1a \u00c2\u00bflos primeros tres a\u00f1os deciden la vida alicorp y rpp noticias juntos por la nutrici\u00f3n infantil. (2006-2008) <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Julianna Paola Ram\u00edrez Lozano <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Navarra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/10\/2015<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Del Pilar Martinez Acosta<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: aurora Garcia  gonz\u00e1lez <\/li>\n<li>Juan  Luis Mart\u00ednez s\u00e1nchez (vocal)<\/li>\n<li>susana Herrera damas (vocal)<\/li>\n<li>mercedes Medina laveron (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Julianna Paola Ram\u00edrez Lozano The work aims to present the concept, characteristics, types and characteristics of the 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