{"id":118525,"date":"2022-06-15T19:45:59","date_gmt":"2022-06-15T19:45:59","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-discurso-publicitario-televisual\/"},"modified":"2022-06-15T19:45:59","modified_gmt":"2022-06-15T19:45:59","slug":"el-discurso-publicitario-televisual","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/el-discurso-publicitario-televisual\/","title":{"rendered":"El discurso publicitario televisual."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Luis Puchol Moreno <\/strong><\/h2>\n<p>La tesis consta de dos partes  una teorica y una segunda de analisis concretos de anuncios televisuales. La parte teorica contiene cuatro capitulos que surgen de la interseccion de tres campos semanticos: publicidad television y semiotica. El capitulo i se dedica al estudio de la publicidad en general; el segundo aborda el estudio de la semiotica de la publicidad; el capitulo iii contempla la television como medio publicitario y el capitulo iv analiza los contenidos de la publicidad televisual. Por su parte  en el segundo tomo se analizan cuatro  spots  concretos  terminando por un intento de busqueda de una estructura comun segun los enfoques de vladimir propp y de c. Levy-strauss.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El discurso publicitario televisual.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El discurso publicitario televisual. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Luis Puchol Moreno <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1984<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jenaro Talens Carmona<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jenaro Talens Carmona <\/li>\n<li>Jos\u00e9 Luis Rodriguez Dieguez (vocal)<\/li>\n<li>Jorge Urrutia Gomez (vocal)<\/li>\n<li>\u00e1ngel L\u00f3pez Garc\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Luis Puchol Moreno La tesis consta de dos partes una teorica y una segunda de analisis concretos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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