{"id":11936,"date":"2001-04-07T00:00:00","date_gmt":"2001-04-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-estrategico-planificacion-y-competitividad-de-ciudades-el-marketing-estrategico-urbano-como-instrumentos-de-planificacion\/"},"modified":"2001-04-07T00:00:00","modified_gmt":"2001-04-07T00:00:00","slug":"marketing-estrategico-planificacion-y-competitividad-de-ciudades-el-marketing-estrategico-urbano-como-instrumentos-de-planificacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/marketing-estrategico-planificacion-y-competitividad-de-ciudades-el-marketing-estrategico-urbano-como-instrumentos-de-planificacion\/","title":{"rendered":"Marketing estrategico, planificacion y competitividad de ciudades: el marketing estrategico urbano como instrumentos de planificacion"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Francisco Peixoto Alves <\/strong><\/h2>\n<p>La ultima decada marca definitivamente la emergencia de nuevas realidades en cuanto a la organizaci\u00f3n de la economia, portadoras de fuertes implicaciones en el tejido urbano, y consecuentemente en el proceso de planeamiento de ese mismo tejido.  estas nuevas realidades colocan a nivel de la resolucion de los problemas socio-economicos, un aumento de la complejidad, lo que introduce la necesidad de ampliacion de los que intervienen en el proceso de planeamiento urbano, en una perspectiva de busqueda de soluciones de la situacion que se analiza.  asi, la hipotesis central de esta investigacion es que al marketing estrategico se pueda constituir en una herramienta necesaria para un nuevo abordaje de la planificacion urbana, en una perspectiva de competitividad entre ciudades. Dos cuestiones se colocan: saber si el proceso de globalizacion y consiguiente aumento de la competitividad entre ciudades. Dos cuestiones se colocan, saber si el proceso de globalizacion y consiguiente aumento de la competitividad tiene implicaciones espaciales, en concreto sobre las ciudades y analizar la capacidad de respuesta ofrecida por la planificacion tradicional, acrecida de los instrumentos de marketing estrategico de base prospectiva.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing estrategico, planificacion y competitividad de ciudades: el marketing estrategico urbano como instrumentos de planificacion<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing estrategico, planificacion y competitividad de ciudades: el marketing estrategico urbano como instrumentos de planificacion <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Francisco Peixoto Alves <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Valladolid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 04\/07\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan  Luis De Las Rivas Sanz<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: alfonso \u00e1lvarez mora <\/li>\n<li>jacinto Rodriguez Antonio (vocal)<\/li>\n<li>Carlos Montes serrano (vocal)<\/li>\n<li>Antonio -jos\u00e9 Campesino fern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Francisco Peixoto Alves La ultima decada marca definitivamente la emergencia de nuevas realidades en cuanto a la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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