{"id":125107,"date":"2025-11-22T08:29:29","date_gmt":"2025-11-22T08:29:29","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-publicitaria-en-television-aproximacion-a-cinco-generos\/"},"modified":"2025-11-22T08:29:29","modified_gmt":"2025-11-22T08:29:29","slug":"la-imagen-publicitaria-en-television-aproximacion-a-cinco-generos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/historia\/la-imagen-publicitaria-en-television-aproximacion-a-cinco-generos\/","title":{"rendered":"La imagen publicitaria en television  aproximacion a cinco generos."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jose Saborit Viguer <\/strong><\/h2>\n<p>La presente investigacion supone una aproximacion teorica a la imagen publicitaria en television. Partiendo de metodolog\u00edas provenientes de distintas areas de estudio se establece inicialmente  un sistema de analisis centrado en la retorica visual. Configurada la metodolog\u00eda se aplica indiscriminadamente a todos los anuncios emitidos por rtve en 1.985 (1535)  y posteriormente  a cinco generos concretos que son estudiados con mayor exhaustividad. El proceso arroja conclusiones teoricas que pueden ser aplicadas de modo generico a la publicidad televisiva.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen publicitaria en television  aproximacion a cinco generos.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen publicitaria en television  aproximacion a cinco generos. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jose Saborit Viguer <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1987<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Facundo Tomas Ferre<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Manuel \u00e1ngel Conejero-tom\u00e1s Dionis-bayer <\/li>\n<li>Ignacio Henares Cu\u00e9llar (vocal)<\/li>\n<li>Roman Gubern (vocal)<\/li>\n<li>Felipe Garin Llombart (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jose Saborit Viguer La presente investigacion supone una aproximacion teorica a la imagen publicitaria en television. Partiendo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[104,1014,222,16820],"tags":[27046,16867,2566,22743,38328,149195],"class_list":["post-125107","post","type-post","status-publish","format-standard","hentry","category-historia","category-historia-del-arte","category-historias-especializadas","category-politecnica-de-valencia","tag-facundo-tomas-ferre","tag-felipe-garin-llombart","tag-ignacio-henares-cuellar","tag-jose-saborit-viguer","tag-manuel-angel-conejero-tomas-dionis-bayer","tag-roman-gubern"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/125107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=125107"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/125107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=125107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=125107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=125107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}