{"id":128476,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-distribucion-de-la-prensa-en-espana\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"la-distribucion-de-la-prensa-en-espana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencia-politica\/la-distribucion-de-la-prensa-en-espana\/","title":{"rendered":"La distribucion de la prensa en espa\u00f1a."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Diaz Guell Jos\u00e9 Carlos <\/strong><\/h2>\n<p>El estudio trata de desentra\u00f1ar todas y cada una de las parcelas que configuran la distribucion de los medios de comunicacion escritos en espa\u00f1a y cuya esencia ultima es la de trasladar informacion al mayor numero posible de lectores. Esta es una tarea compleja y llena de variantes que se enmarca y define por dos datos relevantes: en espa\u00f1a hay alrededor de 3.800 cabeceras de medios escritos que son distribuidos a traves de 27.000 puntos de venta. Pero ademas toda una serie de singularidades adornan la distribucion de la prensa y que hacen de esta un elemento de vital importancia para las empresas editoras que comprueban como ademas es un proceso cada vez mas costoso. La tesis aborda la distribucion de la prensa con una variable estrategica de la empresa periodistica y trata de apuntar un determinado numero de soluciones sobre las que transcurriran en el futuro de la distribucion, un futuro que estara mediatizado por los altos costes del papel debido a las politicas medioambientales, y a la potente irrupcion de la informatica y de los sistemas multimedia. Y todo ello con una obsesion de los editores: son el unico sector en donde el due\u00f1o del producto no controla su red de ventas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La distribucion de la prensa en espa\u00f1a.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La distribucion de la prensa en espa\u00f1a. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Diaz Guell Jos\u00e9 Carlos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Fernando Peinado Miguel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Pedro Farias Garcia <\/li>\n<li>Faustino Fern\u00e1ndez-miranda Alonso (vocal)<\/li>\n<li>Francisco Javier Davara Rodr\u00edguez (vocal)<\/li>\n<li>Juli\u00e1n Rodriguez Ruiz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Diaz Guell Jos\u00e9 Carlos El estudio trata de desentra\u00f1ar todas y cada una de las parcelas que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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