{"id":128646,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/percepcion-contexto-y-creacion-del-mensaje-publicitario\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"percepcion-contexto-y-creacion-del-mensaje-publicitario","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/percepcion-contexto-y-creacion-del-mensaje-publicitario\/","title":{"rendered":"Percepcion, contexto y creacion del mensaje publicitario."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Caridad Hern\u00e1ndez Mart\u00ednez <\/strong><\/h2>\n<p>La percepcion del mensaje publicitario se presenta como parte del tipo de interaccion que se establece entre los responsables y los destinatarios de la comunicacion publicitaria. La investigacion se centra en el modo en que los mensajes publicitarios son captados por el receptor, y en la influencia que en este proceso ejerce el contexto social del mismo. Se describe ese contexto social, la forma en que afecta al individuo en la busqueda de su identidad social, y el modo en que es tenido en cuenta por el constructor del mensaje para la satisfaccion de las metas pragmaticas impuestas a la interaccion publicitaria.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Percepcion, contexto y creacion del mensaje publicitario.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Percepcion, contexto y creacion del mensaje publicitario. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Caridad Hern\u00e1ndez Mart\u00ednez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Raul Eguizabal Maza<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan Benavides Delgado <\/li>\n<li>Jes\u00fas Jimenez Segura (vocal)<\/li>\n<li>Carlos Guerrero (vocal)<\/li>\n<li>Mercedes Lopez Saenz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Caridad Hern\u00e1ndez Mart\u00ednez La percepcion del mensaje publicitario se presenta como parte del tipo de interaccion que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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