{"id":128664,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/rentabilidad-de-las-empresas-bancarias-problematica-de-su-calculo-por-oficina-y-por-cliente\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"rentabilidad-de-las-empresas-bancarias-problematica-de-su-calculo-por-oficina-y-por-cliente","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/rentabilidad-de-las-empresas-bancarias-problematica-de-su-calculo-por-oficina-y-por-cliente\/","title":{"rendered":"Rentabilidad de las empresas bancarias: problematica de su calculo por oficina y por cliente."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Narciso Iba\u00f1ez Caballero <\/strong><\/h2>\n<p>Con esta tesis se presentan aquellos criterios de medicion y analisis de la rentabilidad bancaria, tratando de la problematica de su calculo y de una aplicacion practica en el entorno de las entidades bancarias, tanto en su conjunto, como el que se deriva de sus oficinas o sucursales y de su clientela.En resumen, el planteamiento de este trabajo esta orientado hacia los tres puntos siguientes: a) presentar una propuesta relativa a la sistematizacion de los analisis de eficiencia, rentabilidad y productividad de las empresas bancarias, con objeto de homogeneizar los criterios de medida de las mencionadas magnitudes, lo cual facilitara los analisis comparativos economico-financieros.B) se\u00f1alar pautas metodologicas para el analisis y calculo de la rentabilidad por oficina o centro de negocios, que constituye uno de los principales objetivos de informacion de gestion, siendo uno de los aspectos mas debatidos y relevantes para la alta direccion de una empresa bancaria.C) analizar la problematica del calculo de la rentabilidad por clientes bancarios que, por sus especiales caracteristicas, resulta la etapa mas avanzada de la gestion bancaria, y cuyos objetivos pueden sintetizarse en: establecimiento de una adecuada politica comercial de productos y servicios; obtencion de una ventaja competitiva frente a la competencia, y orientacion de la actividad bancaria a la seleccion de mercados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Rentabilidad de las empresas bancarias: problematica de su calculo por oficina y por cliente.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Rentabilidad de las empresas bancarias: problematica de su calculo por oficina y por cliente. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Narciso Iba\u00f1ez Caballero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Maroto Acin Juan  Antonio<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carlos Garc\u00eda-gutierrez Fern\u00e1ndez <\/li>\n<li>Jos\u00e9 Manuel Rodriguez Carrasco (vocal)<\/li>\n<li> Mu\u00f1oz Colomina Clara I. (vocal)<\/li>\n<li>Ramon Martinez Vilchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Narciso Iba\u00f1ez Caballero Con esta tesis se presentan aquellos criterios de medicion y analisis de la rentabilidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,986,963,1698,1302,4677],"tags":[17160,31452,9130,93051,241949,154695],"class_list":["post-128664","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-complutense-de-madrid","category-economia-sectorial","category-gestion-financiera","category-organizacion-y-gestion-de-empresas","category-sector-de-finanzas-y-seguros","tag-carlos-garcia-gutierrez-fernandez","tag-jose-manuel-rodriguez-carrasco","tag-maroto-acin-juan-antonio","tag-munoz-colomina-clara-i","tag-narciso-ibanez-caballero","tag-ramon-Martinez-vilchez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/128664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=128664"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/128664\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=128664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=128664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=128664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}